With the Worlds 2024 Swiss stage over, let’s take a look at the viewership numbers ahead of the Knockout stage.
Image Credit: Liu Yicun/Riot Games
Worlds 2024 Swiss Stage viewership – new series record
Following an incredible play-in stage, the group stage of the 2024 World Championship has beaten a few extra viewership records, signaling positive growth for LoL Esports. According to data platform Esports Charts, the average viewership of Worlds went up by 36% compared to last year, with one Swiss stage series breaking the 3 million viewership barrier, recorded during the series between T1 and G2 Esports in one of the best West vs East rivalries.
The average viewership was over 1.5 million, with all metrics signaling growth, including the number of unique broadcast channels as well as online viewership across different languages.
New records across the board
There are some important takeaways from the Swiss stage. The first one is that YouTube surpassed Twitch in peak viewership and Vietnamese viewership took over Korean and English speaking broadcasts for the first time ever, proving that Vietnamese fans are following the world championship very closely. The total of people peaked at 803,300, a few thousand lower than the peak reached during Worlds 2023.
The phenomenon was likely influenced by GAM Esports’ presence in the top 16, but it’s likely that Vietnamese fans will continue to watch games as the best of the best clash in the Knockout stage.
Aside from GAM, other six teams have registered records for match viewership: PaiN Gaming, PSG Talon, Team Liquid, FlyQuest, Hanwha Life Esports, and Top Esports. This is due to the cross-regional matches we have seen throughout the new Swiss stage format introduced last year.
Co-streamers are booming
Ever since co-streamers were activated for international matches, we saw how fans have often relied on them for engagement and a more immersive online experience. This time around, the top English-speaking streamer Marc “Caedrel” Lamont has broken once again his record, touching over 300,000 viewers in the deciding series between G2 and BLG.
Niklot “Tolkin” Stüber also peaked with a new personal best at 72,800 concurrent viewers with Brazilian streamer Baiano setting a new record on YouTube and outperforming the official CBLOL channel.
With fan-favorite teams like T1, Gen.G, and BLG, we might see new records being broken in the upcoming two weeks. Knockout Stage matches will kick off today in Paris, with the finals taking place on November 2 at the O2 Arena in London.
