Axie Infinity’s audience up 200% thanks to Coinbase and Bounty Boards

Continuing to expand in terms of new games added to Ronin, Sky Mavis has also noted growth when it comes to its own games, including Axie Infinity, Axie Classic, and Homeland.

As of its H1 2024 report, the Axie ecosystem experienced two significant peaks. In April, the launch of the new rewards-based Axie quest system Bounty Board led to the growth of over 37,000 new unique users.

In June, the influx mainly came from the company’s partnership with Coinbase’s Learn and Earn campaign – a joint initiative to engage users in educational quests including buying NFTs while rewarding them with RON tokens. As a result, Axie NFT trading volume shot up.

In terms of the games, Sky Mavis highlights its Part Evolution launch in late 2023 as a contributing factor to the growth of Axie Infinity. Also, between season 7 and 9, the in-game prize pools were increased from 63,000 to 81,133 AXS. Notably, the rewards were distributed among more players. 

The game currently has 55,000 daily active users and 150,000 monthly active user wallets, although during the first half of 2024 it did peak at 79,300 DAUWs and 248,000 MAUWs.

Not on the same scale but nonetheless noteworthy, during H1 2024 Axie Classic also saw a revival. New features released included AXP rewards, gold, chests, the Cursed Coliseum mode, and Grand Tournaments.

In April, the game kicked off its Axie Classic Competitive Circuit featuring a 57,000 AXS prize pool, including 12 seasons of guild leaderboard, Guild Wars, and the Axie Classic Guild World Cup, all resulting in Axie Classic’s DAUW hitting 45,000, up by 190% during H1.

In terms of Axie Homeland, its 2024 reboot was not as well received however. As part of mending the problems and realigning with the community, the team is currently working on two new major updates in the game, including replacing existing NPC characters with Axie NFTs.

Finally, the team also launched its new governance system, featuring an Axie Governance Portal. I order to reward community members’ contributions to the Axie ecosystem, Axie Score was also introduced.