Disney has released a new job announcement in which it is hiring a Manager of Business Development, essential to the Digital Experiences team, who would lead the company into the Non-Fungible Token (NFT) space.
Disney hiring manager to strengthen its presence in the NFT sector
Burbank-based media giant Disney wants to strengthen its presence in the NFT industry.
This past week, in fact, it released a new job announcement that reads as follows:
“As a Manager of Business Development, you will be an essential player on the Digital Experiences team, responsible for developing and ensuring execution of Disney’s Digital Experiences distribution strategy, identifying and securing incremental revenue opportunities, and overseeing select relationships in the technology sector. You will help lead Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy, and managing key partners”.
Not only that, one of the key requirements for this position is that the candidate has “Knowledge of and passion for Digital and NFT categories”.
Disney believes in the NFT craze, word from former CEO Bob Iger
According to an interview with former Disney CEO Bob Iger, it seems that the animation and entertainment company (and more), believes in the NFT mania, even predicting an explosion of this market. Here are Iger’s exact words:
“We forget, in our generation, that things don’t have to be physical. They can be digital, and they have meaning to people. And as long as that meaning can be essentially substantiated in a blockchain, I think you’re going to see an explosion of things being created, traded, collected in NFTs”.
Granted, the only remaining concern in this area is, according to Iger and Disney itself, the infringement of intellectual property in the NFT space, i.e., the lack of copyright protection. To that end, Iger said:
“I went on a platform called OpenSea, which is a platform to buy and trade NFTs. And I was amazed at all the Disney stuff that was there, and most of it was pirated. Most of it was not created by people who had the right to create them”.
“Golden Moments”: the first Non-Fungible Tokens launched by Disney.
In mid-November, Disney reportedly launched, jointly with Veve Marketplace, its NFT collection called “Golden Moments:”, on the company’s annual Disney+Day.
The collection features unique and original stories from Disney, but also from all the characters born from Pixar, Marvel and Star Wars productions.
Disney’s Golden Moments NFTs are golden statues that represent the most well-known moments of the stories covered by the global brand.
