Michael Jordan and his son Jeffrey Jordan are diving headlong into the blockchain world with its fan-engagement platform – HEIR.
Constructed on prime of the Solana blockchain, the HEIR platform is designed to assist skilled athletes have interaction with their supporters, worldwide. Together with baseline engagement, HEIR permits athletes to entry a spread of neighborhood constructing options, together with the ability to mint wholly distinctive NFT belongings to entry new avenues of monetisation. What’s extra, the platform permits followers to be a part of that athletes ‘huddle’ for particular advantages.
Even at this stage, HEIR has a substantial sum behind it to guarantee its success; having $10 million in seed funding, based on a latest launch. The seed funding was made attainable because of investing from Solana Ventures, Chicago Bulls’ Lonzo Ball & New York Knicks Govt VP – William Wesley.
Within the leisure business, particularly the sporting world, discovering new methods to interact with the broader neighborhood, and providing higher participation to followers are more and more vital – and avenues of alternative that blockchain shines in offering. In fact, HEIR isn’t the primary contender on this area; initiatives like Rally and Roll have already pressed the digital envelope there.
Michael Jordan & HEIR: going main league on blockchain
So far as athletes go, Michael Jordan has made multiple dive into the world of blockchain. The NBA corridor of famer has been very open about his optimism and investments in blockchain. Only in the near past, a few of his investments included Dapper Labs’ NBA High Shot‘s $305m funding spherical, and Legendary Video games‘ $150m Sequence C funding.
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