With five million downloads in total, and one year on since the launch of NFL Rivals’ in-game marketplace, Mythical Games has released some numbers about its impact on monetization.
Overall, the conclusion is that the integrated marketplace has boosted activity. As players gained the ability to trade their in-game characters from within the app, the percentage of players making a transaction increased by 25%, and the transaction volume by 45% per daily active user.
In addition, as players became more confident and experienced using the in-app marketplace, some moved onto the web-based marketplace. As such, the in-game marketplace worked as advertising for the web shop. This makes sense, as the web marketplace is a better place to trade due to better price liquidity and lower transaction fees – no Apple and Google tax.
Hence players made higher value trades in the web shop, which accounted for 36% of total trades, but 70% of trading volume.
Another finding was that users who accessed the marketplace also bought more packs from the web shop. This is believed to be due to the increasing utility of in-game items, thus making players more likely to buy them from the web shop. Also, knowing that they can resell them at any time makes them more likely to buy them in the first place.
In terms of NFL Rivals, it’s the first NFL licensed web3 game. Mythical recently unveiled a partnership with Super Bowl LVIII champions Kansas City Chiefs, which will see NFL Rivals as the club’s official mobile game for the 2024 season.
Stay up-to-date via Mythical Games’ official website.
