STEPN GO, the famous move-to-earn app, has announced the second phase of its collaboration with Adidas, with the launch of the new Genesis NFT collection. It consists of 1000 new sneakers in the form of Non-Fungible Tokens at the price of 10,000 GMT per entry, with a refund for those who do not win.
STEPN GO and Adidas: the new Genesis Sneakers NFT collection and the lottery
STEPN GO has announced the second phase of its collaboration with Adidas, with a new edition of Genesis Sneakers NFT.
“STEPN GO x adidas – WE ARE BACK! We are teaming up again with @adidas to break the web3 a second time. This new edition takes things to the next level with a new edition of 1,000 Genesis Sneakers in co-branding, exclusively on STEPN GO. With 4 unique models, inspired by the brand’s most iconic running silhouettes… How could it get better than this? But wait: there’s still time to stack your GMT and get ready for the Mint lottery: – Dates: From September 25, 8:00 UTC, to September 30, 8:00 UTC – 996 Genesis up for grabs* – 4 epic designs, with the special @altsbyadidas – special editions – Mint lottery on @mooarofficial – Ticket price: 10,000 GMT (refunded if not won) *4 Genesis sneakers will be given away on @stepnofficial and @altsbyadidas. This is another HUGE milestone towards the mass adoption of STEPN GO, and we are so proud to bring it to you. Ready, STEPN… GO!”
In practice, it is a new collection of 1000 Genesis Sneakers, including 4 unique models, inspired by the most iconic running silhouettes of the brand.
Not only that, there is also a lottery on MOOAR, the NFT marketplace of FSL, the company behind STEPN GO. In fact, 1,000 Genesis Sneakers will be up for grabs at the price of 10,000 GMT per entry, with a refund for those who do not win.
STEPN GO and Adidas: the collaboration for the Genesis NFT continues
This current phase is the second phase of the partnership STEPN GO and Adidas that will last a year.
In fact, the inaugural launch took place last April 2024, with the first collection of Genesis Sneakers NFT developed on Solana. Even in that case, STEPN GO and Adidas conducted two lotteries on MOOAR.
Regarding this second edition, Yawn Rong, co-founder of FSL, stated:
“This next phase of partnership with adidas allows us to further integrate digital collectibles and fitness rewards. We are excited to continue pushing the boundaries of what is possible in the Web3 lifestyle space.”
STEPN GO has launched its mainnet in the beta version, the Haus System, which quickly became one of the main features of STEPN GO. In fact, users can lend the sneakers to friends, sharing energy and earnings and motivating each other to stay active.
The latest collaborations of the lifestyle app
While today STEPN GO celebrates the second phase of its collaboration with Adidas, recently it seems not to have been idle at all.
And in fact, the social-lifestyle app went wild launching in August a new collection of NFT sneakers together with CASIO COMPUTER, as part of the “Virtual G-Shock” project.
Not only that, in July, STEPN announced the imminent launch of the branded Web3 domains .stepn. In practice, together with Unstoppable Domains, STEPN users can obtain a unified digital identity for fitness results and Web3 activities.
