Sorare and Lega Serie A today announced a new multi-year partnership, involving the top Italian soccer league in the fantasy football game with NFT cards. 

Sorare and the new partnership with Lega Serie A

Today, Sorare‘s NFT-enabled fantasy sports platform announced its new multi-year partnership with Lega Serie A, Italy’s top soccer league. 

Including our partnerships with AC Milan and Napoli, 17 of the 20 clubs in Serie A are now already confirmed for Sorare in 2022/23

— Sorare (@Sorare) July 25, 2022

“Serie A is coming to Sorare!

We’ve entered an exclusive multi-year partnership with SerieA starting this season.

Cards launch later this summer! #OwnYourGame

Including our partnerships with AC Milan and Napoli, 17 of the 20 clubs in Serie A are now already confirmed for Sorare in 2022/23″.

Here is Sorare’s tweet from a few hours ago, which also announces that for the 2022/2023 season, fans, collectors, and players around the world will be able to collect, purchase, and trade NFT digital cards from Italy’s most famous and prestigious soccer division, while enjoying Sorare’s game with the world’s most iconic clubs and most famous players.

The new agreement with Sorare takes Lega Serie A clubs into a new dimension of the sports experience, giving them the opportunity to engage new fans globally and launch new revenue streams through digital cards.

Sorare NFTs and Italian soccer with Lega Serie A

At the moment, The Italian league is the twelfth soccer tournament to partner with Sorare, following agreements signed with Germany’s Bundesliga, Spain’s LaLiga, and US Major League Soccer. 

In this regard, Nicolas Julia, CEO and co-founder of Sorare, said:

“This partnership is another milestone in our journey to become the sports entertainment giant of the future. Serie A is a global soccer powerhouse and home to many of the most famous and iconic teams in history and is also ‘home’ to some of the world’s most passionate and enthusiastic soccer fans. Italy is currently the fastest growing market for Sorare and Italian users are our second largest community globally, so we know there is a huge demand for our fantasy game and collectible cards in this market. The partnership will help us accelerate this growth and allow more fans around the world to get closer to legendary clubs, world-class players and the future stars that make Serie A one of the best leagues in the world”.

Lega Serie A also released its thoughts on the matter through its CEO, Luigi De Siervo:

“At Lega Serie A, we are always looking for opportunities to leverage emerging technologies to enhance the fan experience and to help our clubs better engage with international audiences. Sorare is at the forefront of this sector and uniquely combines fantasy football gaming with collectible NFT cards, and this allows us to broaden our target audience in order to bring younger fans closer to soccer at Serie A TIM. It is a partnership with great potential and we are ready to launch the first collections ahead of the 2022-23 season”.

Expanding also to Baseball NFTs

In addition to soccer, in mid-May Sorare had also announced its partnership with Major League Baseball (MLB), the oldest American baseball league, to open its doors to baseball NFTs. 

The launch of the new game took place just last week:

We are LIVE!

Our Marketplace is OPEN. All @MLB players in Limited and Rare cards are up for grabs… starting now. Not to mention, some Super Rares.

Check everything out at https://t.co/kZGztZAvOk pic.twitter.com/ily9DPJw87

— SorareMLB (@SorareMLB) July 19, 2022

“We are LIVE! Our Marketplace is OPEN. All MLB players in Limited and Rare cards are up for grabs… starting now. Not to mention, some Super Rares”.

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The Nemesis brings Italian Serie A football into the metaverse, streaming the first Milan-Fiorentina match, whose tickets are actually NFTs. The project was made possible thanks to the collaboration with ConsenSys, Lega Serie A and TIM.

The Nemesis and the streaming of Serie A matches in the metaverse

The Nemesis welcomed a new and original event, unique in its kind. It is the first Serie A football match, Milan-Fiorentina, streamed in the metaverse. 

The project brought to the MENA region was made possible thanks to the collaboration of The Nemesis, ConsenSys, Lega Serie A and TIM. Here is the announcement on Twitter:

The Nemesis is the place where this is happening

We have partnered with @ConsenSys and @SerieA_AR to bring the first ever live #metaverse experience for fans across the MENA region https://t.co/hvyFCfEB7v

— The Nemesis (@TheNemesis_io) April 30, 2022

“The Nemesis is the place where this is happening. We have partnered with @ConsenSys and @SerieA_AR to bring the first ever live #metaverse experience for fans across the MENA region.

Proud to announce we’ve partnered with @TheNemesis_io to support @SerieA_AR as they bring the first ever live metaverse experience for fans across the MENA region!

Watch the big match @acmilan vs @acffiorentina on May 1st at 3PM CEST: https://metaverse.legaseriea.it“.

As a result, yesterday, viewers in the Middle East and North Africa were able to watch AC Milan – Fiorentina from their desktop browsers and mobile phones via The Nemesis’ iOS and Android apps, thanks to their NFT-based access tickets. 

They could support the teams with avatar reactions within a game designed for real fans. At the same time, fans could also have access to real-time match statistics.

The Nemesis and upcoming original global events in the metaverse

The Nemesis team built an exclusive virtual reality loft and designed new skins with a special “Keep Racism Out” t-shirt, which was dropped into the metaverse for free. 

Speaking about this, Alessandro De Grandi, CEO of The Nemesis said:

“This is a landmark for the sports, tech and entertainment industries, all coming together in the metaverse to address mass market users with enticing content such as live soccer. I am extremely proud to be able to share this important milestone with ConsenSys, Lega Serie A and TIM as I believe this will be the first of a long series of events in The Nemesis”.

The first metaverse to host an Italian Serie A football match doesn’t seem to stop with this super event. There are already other global events planned for The Nemesis in the areas of sport, music and film in May and June. 

The Cryppo metaverse

The Nemesis is also the metaverse that hosts Cryppo, the virtual space created specifically for the NFT collection created by The Cryptonomist. 

This is a collection of 2375 3D, AI-generated Cryppo, with over 90 unique traits, ready for the metaverse in which the adventurous hippo (Hippopotamus cryptonomus) navigates the considerable developments in the cryptocurrency world, starting with the great eruption of the Nakamoto volcano, the Big Bang of all the battles of the ICO/IEO era, as well as the market crash, KYC and shitcoins.

To discover Cryppo and obtain special prizes, just log in and play for free, with a chance to win NEMS and also NFTs.

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Sorare has released the list of the most expensive NFT cards of Italian Serie A players. 

Most expensive NFT cards in Serie A

At the top of the list is Napoli striker Victor Osimhen, whose 2.0 card has reached a value of €30,000. 

In second place is Roma midfielder Nicolò Zaniolo, with over €22,000, while Inter defender Alessandro Bastoni completes the podium with €18,872. 

He is followed by Inter striker Lautaro Martínez (€13,659) and another Inter striker Ivan Perišić (over €9,000). 

Most popular players on Sorare

Sorare also published the ranking of the most liked players, based on the number of followers on its platform. 

In first position is Lautaro Martínez with 17 thousand followers, followed by Milan goalkeeper Mike Maignan with 8,938 followers. The other Milan player Zlatan Ibrahimovic is 3rd on the podium with 7,245 followers. 

The best Italians in this ranking are Lorenzo Insigne of Napoli with 6,443 followers and Federico Chiesa of Juventus with 6,113 followers.

NFTs and sport – a successful combination

Sorare’s blockchain-based digital fantasy football now has more than 5,000 active players across 11 teams in the Italian Serie A football league. 

According to recent Nielsen Sports Fan Insights research, which looks at the prevalence of fan tokens and NFTs in the sports industry, there is a clear upward trend. 25% of the overall population is aware of sports tokens, but that figure rises to 32% if only fans and supporters are considered. 

In addition, 10% of sports fans are interested in buying tokens to support their favourite team, league or players, while 8% would buy tokens to get involved in the daily activities of their team or idols.

According to Nielsen, these numbers indicate “frenetic” growth, particularly in the world of football. 

After all, the pandemic has challenged the traditional business model of this sector, with closed-door matches, a saturated TV rights market and commercial revenues that are struggling to take off. During last season, Europe’s top clubs lost an average of around €55 million in revenue compared to the 2018/19 season, making it imperative to find other forms of revenue. 

According to Sorare founder and CEO Nicolas Julia, fans are interested in football and their favourite teams, but the way they enjoy themselves and create community has changed a lot. It’s no longer limited to going to the stadium or meeting up to watch games on TV.

Julia said: 

“Sports collectibles have long helped fans celebrate their love of the game and now with NFTs they can store part of their memories, culture and interact with these collectibles”.

According to ISTAT, about 4.5 million people in Italy play football, whereas the fans would be more than 20 million, out of 60 million inhabitants. 

 

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