The Binance Labs incubation program has just announced that it has invested in the Web3 gaming sector by supporting Catizen, a mini-game bot on Telegram.

The accelerator for the development of cryptographic projects has led a funding round for Pluto Studio, a GameFi platform that launched Catizen.

The Telegram game, integrated with the TON blockchain, already has a wide range of users and positions itself as one of the most appreciated of the moment. 

Let’s see all the details below.

Gaming on TON: Binance Labs supports the Telegram bot Catizen by the company Pluto Studio

Binance Labs, has revealed that it has invested in Pluto Studio, a company in the gaming sector engaged in the development of game bots on Telegram.

The division of venture capital and incubation of Binance has led a funding for the GameFi platform indirectly supporting also the game Catizen.

This represents a mini-game developed within Telegram, integrated with the blockchain of TON and equipped with an incentive program airdrop.

The commitment of the web3 accelerator of the exchange in supporting these projects reflects Binance’s willingness to follow the current trends in the gaming world.

As reported by Pluto Studio, the GameFi platform will leverage the funding to further enhance its suite of games. The main focus will obviously be on Catizen, the company’s flagship project where implementations for a more efficient game engine are planned.

The goal is to facilitate the entry of new users and make the Telegram mini-game bot increasingly attractive and scalable.

Catizen can make its way through the great noise typical of the gaming world web3 by leveraging the social media Telegram and its large user base to grow more quickly.

Yi He, co-founder of Binance and head of Binance Labs, wanted to speak out to comment on the good news:

“Binance Labs is always excited to support projects like Pluto Studio that have the potential to integrate billions of users into Web3. We look forward to supporting other visionary builders who aim to create products designed for mass adoption.”

On the other front, the response from Ricky Wong, co-founder of Pluto Studio, has arrived, expressing his enthusiasm for the collaboration with Binance:

“We are incredibly excited to receive funding from an industry leader like Binance Labs. We are ready to take Catizen to new heights and bring more innovative solutions to the Telegram and TON ecosystems.”

How does the mini-game Catizen work and how to earn for the airdrop?

As just mentioned, Binance has invested in gaming by offering its support for the mini-game bot of Telegram Catizen. But how does this work exactly?

Catizen is a revolutionary game bot perfectly integrated with TON and set in the open digital ‘MeowVerse‘, a world themed around digital kittens. 

This is the invitation link to access the game https://t.me/catizenbot/gameapp?startapp=rp_27175781

The players engage in various activities focused on the care of virtual cats, “minting” new elements periodically. The goal of the game is to collect as many coins as possible and enhance your account by merging two cats of the same level.

Catizen fully fits into the mini-games bot of Telegram with the play-to-airdrop model, where players will be rewarded for the points collected. The digital kittens act as credentials to access the launchpad and earn cryptographic tokens.

This innovative approach aims to revolutionize the way users access and interact with the Web3 ecosystem.

Supported by user-friendly interfaces for intuitive interaction and the scalability of the TON network, this game has already attracted significant user traffic.

In a few months since its launch, it has already seen its community grow to 25 million players, of which about 1.5 million are on-chain players.

The Telegram Bot has also dominated the TON blockchain ecosystem, securing the top spot in the application for three consecutive seasons of The Open League.

Exploiting the immense traffic of Telegram, Catizen aims to establish a Web3 traffic link on a scale of hundreds of billions.

The support of Binance as an incubator acts as a quality label, with the game gaining credibility even on a more advanced front of the gaming sector.

Another free airdrop is just around the corner, what are you waiting for to participate? Power up your kittens and earn cryptocurrencies.

The trend of games on Telegram

Engaging in the enhancement of the gaming company Pluto Studio, Binance has invested in the currently most trending sector of the blockchain world, namely that of mini-game bots on Telegram.

After the success of Notcoin and Hamster Kombat, users have flocked to this type of game, where the prize is the chance to earn tokens for free.

By performing simple tasks, such as “tap” on the screen or feeding a kitten, you participate in the distribution of a new token as early adopters of that project.

On one hand, the user is happy to fill their free time with a remunerative activity, albeit with limited earning possibilities. On the other hand, the game itself manages to increase network traffic with a low expense.

Currently, according to “TON App” there are about 215 mini-game bots available for use on Telegram, with many more coming by the end of the year. The TON blockchain ecosystem, on the other hand, has more than 1000 decentralized applications with various use cases, from gaming to finance, etc.

Cristiano Ronaldo e Binance presentano “Forever Worldwide: la strada per l’Arabia Saudita”, una collezione NFT pensata per i fan desiderosi di possedere frammenti dell’eredità di CR7.

This fourth release, part of the multi-year partnership between Binance and the Portuguese champion, celebrates Ronaldo’s legendary career and his connection with the fans and with symbolic places. 

I fan che acquisteranno questi NFT potranno godere di numerosi vantaggi, tra cui magliette vintage, biglietti per le partite e l’opportunità esclusiva di incontrare Cristiano Ronaldo di persona.

The fans who purchase these NFT will be able to enjoy numerous benefits, including vintage t-shirts, tickets for the matches, and the exclusive opportunity to meet Cristiano Ronaldo in person.

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Let’s see all the details below. 

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Exclusive NFTs, unique advantages, and meetings with Ronaldo in collaboration with Binance

As anticipated, Cristiano Ronaldo and Binance unveiled today their latest NFT collaboration, introducing the collection “Forever Worldwide: The Road to Saudi Arabia”.

Questa nuova serie di NFT racconta la vita e la straordinaria carriera di Ronaldo, dalle sue umili origini a Madeira fino a diventare una leggenda del calcio mondiale. Offrendo così ai fan esperienze innovative e ricompense esclusive.

The fourth release of the multi-year partnership between Binance and Ronaldo offers fans the opportunity to explore the key locations of CR7’s career: Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal. 

To create this collection, local artists with deep ties to these territories were carefully selected, whose unique designs contributed to the realization of each NFT. Cristiano Ronaldo stated about it:

“It is exciting to think that, thanks to this collaboration with Binance, my fans can carry fragments of my football history with them. Each stage of this new collection has a special meaning for me. Working with artists capable of capturing the unique emotions of each place that has marked my career makes this experience even more special. Thanks to the NFTs, these moments of my journey can live forever.”

Rachel Conlan, Chief Marketing Officer di Binance, commented: 

“The incredible journey of Cristiano Ronaldo, from his humble beginnings to a legend of world football, has inspired fans all over the world and allowed us to witness this extraordinary rise. To represent this journey, we have collaborated with him to create our most extraordinary NFT collection ever, offering the best rewards ever seen for sports enthusiasts and showcasing artistic talents personally connected to iconic places in Cristiano’s life. Together, we are committed to redefining fan engagement in sports.”

The drops of Ronaldo’s NFT collection: masterpieces of Madrid, Turin, and Saudi Arabia

“Forever Worldwide: The Road to Saudi Arabia” will be launched in two phases during the next football season and will culminate in an auction in June for a limited collection of Super Super Rare NFT (SSR).

Il primo drop avverrà oggi 29 maggio e include le iconiche location di Madeira, Lisbona e Manchester. 

The vibrant artworks of the Portuguese artists Katt Phatt (Madeira) and Rodrigo Doin (Lisbon) represent the places where Cristiano Ronaldo’s journey began, offering fans the chance to own a fundamental piece of his glorious career. 

Questo primo drop includerà anche l’opera d’arte NFT dell’artista di Manchester John Sheehan, che rende omaggio alla rapida ascesa di Ronaldo a Manchester.

Il secondo Drop sarà lanciato il 6 giugno e includerà incredibili capolavori che rappresentano Madrid, Torino e Arabia Saudita. 

The drawings of the Spanish artist Lisett Ledón depict the unprecedented success of Ronaldo in Madrid, embodying his passion for the Spanish league. 

Pasquale Garibaldi celebrates the period in Turin, highlighting the legacy of the champion in Serie A and in Italian football, as explained by Ronaldo: 

“Torino marked an important chapter in my journey. It is the place where I discovered and embraced a new football culture and where the extraordinary tradition of Italian football inspired me to push myself further. The experience spent in Italy was a beautiful shared story that involved all my fans.”

The artist Pasquale Garibaldi on the other hand adds: 

“Fascinated by the historical heritage of the city of Torino, I tried to convey the energy with which Cristiano Ronaldo arrived in Italy and the strength he demonstrated match after match in every stadium. I chose a goal in particular that showed an athleticism and a desire to reach the top that few players have, completely bypassing the defense with a single leap.”

Finally, the Saudi artist Shaker Kashgari will design an NFT to celebrate the latest chapter of Ronaldo’s career in Saudi Arabia.

The auction and the prizes for the fans 

From June 14 to 18, there will be an online auction for a limited collection of 7 super rare NFTs, designed by Mr. Dheo, a tribute to Cristiano Ronaldo’s connection with Portugal.

I possessori del NFT SSR Portogallo avranno l’opportunità di partecipare a un’esperienza esclusiva con il calciatore, che include un viaggio a Riyadh, un biglietto per una partita e una celebrazione personalizzata del gol. 

The super fans who collect all the NFTs from the fourth collection will also have the chance to win one of the special SSR NFTs for free by participating in a quiz starting from June 11th.

At the cost of 35 dollars (USD) in all locations, except for the limited NFT SSR, the collection will introduce a “Collect to Earn” mechanism for access to NFT utilities. 

The collectors will be able to earn rewards from the first purchase of a Forever Worldwide NFT, such as vintage jerseys, soccer tickets, signed posters, and printables. 

Furthermore, also the possibility to send questions to which Cristiano will respond in a video made specifically for the holders of the NFT.

Cristiano Ronaldo e Binance present “Forever Worldwide: la strada per l’Arabia Saudita”, una collezione NFT pensata per i fan desiderosi di possedere frammenti dell’eredità di CR7.

Questa quarta release, parte della partnership pluriennale tra Binance e il campione portoghese, celebra la carriera leggendaria di Ronaldo e il suo legame con i tifosi e con luoghi simbolici. 

I fan che acquisteranno questi NFT potranno godere di numerosi vantaggi, tra cui magliette vintage, biglietti per le partite e l’opportunità esclusiva di incontrare Cristiano Ronaldo di persona.

Let’s see all the details below. 

Exclusive NFTs, unique advantages, and meetings with Ronaldo in collaboration with Binance

As anticipated, Cristiano Ronaldo and Binance unveiled today their latest NFT collaboration, introducing the collection “Forever Worldwide: The Road to Saudi Arabia”.

This nuova serie di NFT racconta la vita e la straordinaria carriera di Ronaldo, dalle sue umili origini a Madeira fino a diventare una leggenda del calcio mondiale. Offrendo così ai fan esperienze innovative e ricompense esclusive.

The fourth release of the multi-year partnership between Binance and Ronaldo offers fans the opportunity to explore the key locations of CR7’s career: Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal. 

To create this collection, local artists with deep ties to these territories were carefully selected, whose unique designs contributed to the realization of each NFT. Cristiano Ronaldo stated about it:

“It is exciting to think that, thanks to this collaboration with Binance, my fans can carry fragments of my football history with them. Each stage of this new collection has a special meaning for me. Working with artists capable of capturing the unique emotions of each place that has marked my career makes this experience even more special. Thanks to the NFTs, these moments of my journey can live forever.”

Rachel Conlan, Chief Marketing Officer di Binance, commented: 

“The incredible journey of Cristiano Ronaldo, from his humble beginnings to a legend of world football, has inspired fans around the world and allowed us to witness this extraordinary rise. To represent this journey, we have collaborated with him to create our most extraordinary NFT collection ever, offering the best rewards ever seen for sports enthusiasts and showcasing artistic talents personally connected to iconic places in Cristiano’s life. Together, we are committed to redefining fan engagement in sports.”

The drops of Ronaldo’s NFT collection: masterpieces of Madrid, Turin, and Saudi Arabia

“Forever Worldwide: The Road to Saudi Arabia” will be launched in two phases during the next football season and will culminate in an auction in June for a limited collection of Super Super Rare NFT (SSR).

Il primo drop avverrà oggi 29 maggio e include le iconiche location di Madeira, Lisbona e Manchester. 

The vibrant artworks of the Portuguese artists Katt Phatt (Madeira) and Rodrigo Doin (Lisbon) represent the places where Cristiano Ronaldo’s journey began, offering fans the chance to own a fundamental piece of his glorious career. 

Questo primo drop includerà anche l’opera d’arte NFT dell’artista di Manchester John Sheehan, che rende omaggio alla rapida ascesa di Ronaldo a Manchester.

Il secondo Drop sarà lanciato il 6 giugno e includerà incredibili capolavori che rappresentano Madrid, Torino e Arabia Saudita. 

The drawings of the Spanish artist Lisett Ledón depict the unprecedented success of Ronaldo in Madrid, embodying his passion for the Spanish championship. 

Pasquale Garibaldi celebrates the period in Turin, highlighting the legacy of the champion in Serie A and in Italian football, as explained by Ronaldo: 

“Torino marked an important chapter in my journey. It is the place where I discovered and embraced a new football culture and where the extraordinary tradition of Italian football inspired me to push myself further. The experience spent in Italy was a beautiful shared story that involved all my fans.”

The artist Pasquale Garibaldi on the other hand adds: 

“Fascinated by the historical heritage of the city of Torino, I tried to convey the energy with which Cristiano Ronaldo arrived in Italy and the strength he demonstrated match after match in every stadium. I chose a goal in particular that showed an athleticism and a desire to reach the top that few players have, completely bypassing the defense with a single leap.”

Finally, the Saudi artist Shaker Kashgari will design an NFT to celebrate the latest chapter of Ronaldo’s career in Saudi Arabia.

The auction and the prizes for the fans 

From June 14 to 18, there will be an online auction for a limited collection of 7 super rare NFTs, designed by Mr. Dheo, a tribute to Cristiano Ronaldo’s connection with Portugal.

The possessors of the NFT SSR Portogallo will have the opportunity to participate in an exclusive experience with the footballer, which includes a trip to Riyadh, a ticket for a match, and a personalized goal celebration. 

The super fans who will collect all the NFTs from the fourth collection will also be able to win one of the special SSR NFTs for free by participating in a quiz starting from June 11th.

At the cost of 35 dollars (USD) in all locations, except for the limited NFT SSR, the collection will introduce a “Collect to Earn” mechanism for access to NFT utilities. 

I collezionisti potranno guadagnare premi fin dal primo acquisto di un NFT Forever Worldwide, come maglie vintage, biglietti di calcio, poster firmati e stampabili. 

Furthermore, also the possibility to send questions to which Cristiano will respond in a video made specifically for the holders of the NFT.

The creators of STEPN have launched a new social-lifestyle app STEPN GO, with which users can earn by walking, jogging, and running with digital NFT sneakers. Along with the new product, the company also introduces the new GO GAME TOKEN (GGT).

STEPN GO: the “Move-To-Earn” with NFT sneakers

FSL, the creators of the famous app STEPN, have launched a new social-lifestyle app in the “Move-to-Earn” category: STEPN GO.

In practice, through STEPN GO, users can earn by walking, jogging, and running with digital sneakers NFT.

Not only that, but today the Whitepaper of the app and the Tokenomics model were released, which introduces a new game token: GO GAME TOKEN (GGT).

Along with gains in GGT, a PvP game function will allow users to earn also in GMT, the token of the FSL ecosystem.

With STEPN GO, the company wants to involve its community more and more in Web3, by incorporating social elements. Among the various ones, there is the “Haus System”, a lending system that allows users to share their NFT Sneaker with friends and family who are new to the app, and to split their earnings.

Alternatively, another feature is the “Interactive Map”, which will allow users to see the avatars of other players and add them as friends within the platform. 

STEPN GO: the app that pays users to move with NFT sneakers

The STEPN GO app arrives after the success of the first original STEPN app, launched in 2021, which has conquered over 5.6 million registered users, who own over 1 million Sneaker NFT.

A tal proposito, Yawn Rong, co-founder di FSL, ha commented:

“La comunità di STEPN ha richiesto funzioni sociali all’interno dell’applicazione fin dai primi giorni di STEPN. Siamo quindi entusiasti di svelare queste nuove funzionalità, che porteranno STEPN GO ad essere adottato a livello mainstream. Oltre al meccanismo Haus e alla mappa interattiva, implementeremo anche elementi PvP all’interno dell’app. La community è al centro di tutto ciò che facciamo in FSL e siamo entusiasti di annunciare oggi questa pietra miliare, che rafforza il nostro impegno a potenziare e coinvolgere i nostri utenti.”

Anche, Jerry Huang, co-founder di FSL, ha aggiunto:

“With STEPN GO, anyone can enroll their friends and family in web3 without having to create a wallet or purchase NFTs. Exercise will be more fun and rewarding. We will combine fitness with many enjoyable experiences, including having customizable avatars with unique outfits!”

The collaboration with Adidas

Il lancio di STEPN GO si aggiunge alle ultime novità del progetto crypto settore gaming di STEPN. 

And in fact, last month, STEPN announced its new one-year collaboration with the famous sportswear brand Adidas, launching together the Genesis Sneakers NFT collection. 

It is about 1000 pezzi in the Non-Fungible Token format, developed on the Solana blockchain. The new collection is sold on the MOOAR marketplace, at the price of 10,000 GMT each. 

Art Gobblers, an Ethereum NFT project by co-creator of “Rick and Morty” Justin Roiland and cryptocurrency investment firm Paradigm, was launched Monday and has already generated over $26 million in secondary sales (per CryptoSlam), suggesting a huge hype around the project.

However, several in the NFT space have assailed prominent influencers and personalities for minting free NFTs, now trading for nearly $23,000, alleging unfair distribution practices. 

According to the allegations made against the influencers, it appears that they are feeding a system where powerful voices are exploiting their platform without proper disclosure.

What did the NFT influencers do? 

On 31 October Art Gobblers launched 1,700 NFT artworks that could be minted for free by anyone added to a permitted list. 

Another 300 NFTs were reserved for project creators and contributors, with another 8,000 Gobbler NFTs to be released gradually over the next ten years.

Soon after, NFTs began selling for significant sums through secondary markets, with the cheapest available NFT currently listed at 14.5 ETH, about $22,850. In addition, one NFT was sold Monday night for nearly $138,000 in ETH.

Amid the surge in secondary sales, Crypto Twitter lit up with viral tweets sharing lists of prominent NFT influencers, content creators, and personalities who had successfully minted one of the NFTs. 

In general, the initial reaction was negative, with users quick to say that it all reflected the huge benefits gained by influencers with large audiences.

The list includes widely followed Twitter personalities such as Rug Radio co-founder Farokh Sarmad, pseudonymous collector and creator Fxnction, frequent Twitter Spaces host and Devotion co-founder Andrew Wang, and pseudonymous influencer and content creator Zeneca. 

The well-known influencer with the pseudonym ShiLLin_ViLLian tweeted:

“This is why NFTs will never be taken seriously.”

WAGMI philosophy: why what happened to the NFTs by creators of “Rick and Morty” contradicts it

The term WAGMI stands for “We All Gonna Make It.” It is a somewhat optimistic term thrown around by NFT communities to encourage positivity and the idea that everyone will succeed financially in the NFT space, regardless of whether it is actually true or not.

It is easy to see that, if it is true what was done by NFT influencers following the launch of Art Gobblers, this goes deeply against the philosophy that wants to move the NFT and Web3 world, a space where potentially everyone can succeed. 

Apparently, this is not the first time that outspoken collectors and creators have been accused of trading hype and promotion for potentially valuable NFTs. 

Indeed, often, when an NFT project is launched and prices rise, Twitter users will point out influencers who have been minted from the allowed list, especially if they plan to sell right away-in other words, a pump-and-dump.

Such accusations are not always supported by evidence. However, the perception that NFT collectors with social capital are using their influence to personally benefit from projects is growing strongly.

In any case, if such influencers and collectors are indeed engaging in such exchanges, whether Art Gobblers or other projects, they typically sign agreements that are not publicly disclosed. 

This is further complicated by the fact that many prominent collectors in the space are pseudonyms and followers may not know their real names or backgrounds

Social media influencers are required to clearly disclose paid endorsements in the United States, as dictated by the Federal Trade Commission (FTC). Meanwhile, celebrities and influencers who promote cryptocurrencies and related products are increasingly subject to scrutiny and punishment by the SEC. 

So, following what has happened and this information, one wonders if the NFT and Web3 world is really an impartial universe in which everyone can succeed or if the dishonesty of a few might allow this not to happen. 

To find out, all we can do is wait and hope for increasingly strict rules to control influencers and protect users and creators who truly use the NFT potential in an ethical manner. 

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The blockchain behind ZIL, Zilliqa, has announced its new Metaverse with “Metapolis” coming in January 2022.

The new virtual city includes autonomous accessible web features and Platform-as-a-Service functionality integrated with XR, involving NFT, Play-to-Earn, and more. 

Zilliqa, the Metapolis Metaverse

Zilliqa is also entering the Metaverse with Metapolis, active from next January 2022. The new virtual city is designed as an extended reality XR metaverse, amalgamating Augmented Reality (AR) and Virtual Reality (VR). 

We’re making it official. #Metapolis, Zilliqa’s highly immersive, customisable extended reality (#XR) #metaverse platform – Coming soon in 2022!

Here’s what’s in store for Metapolis. https://t.co/gCTmHeZ2OJ pic.twitter.com/dP7twwBYu4

— Zilliqa (@zilliqa) December 20, 2021

“We’re making it official. #Metapolis, Zilliqa’s highly immersive, customisable extended reality (#XR) #metaverse platform – Coming soon in 2022!

Here’s what’s in store for Metapolis.”

According to reports, Metapolis will allow custom-designed “domes” as part of cities to host brands, artists, concepts, games, e-stores, real estates, or other digital experiences.

The virtual city involves NFT, e-commerce, play-to-earn, digital mannequins, billboards, and more. 

Zilliqa Metaverse and NFT avatars as users’ digital identity

Upon entering Metapolis, users can acquire fully customizable NFT Avatars that will represent their digital identity. 

This way, users will be able to participate in the virtual version at concerts and fashion shows, teleport between cities and individual domes, and access curated and open galleries and showrooms to buy, sell or trade digital goods.

In this regard, Zilliqa CEO Dr. Ben Livshits stated:

“The Metaverse isn’t about replacing reality. It is about bettering our relationship with the digital world. Beyond the sharing-culture that social media has unleashed, this world looks at reducing the gaps present in our ‘real’ economy — gaps around access to value creation and fair pay. It will add layers of interaction to professional and personal lives — with shared value and incentive-driven models at its heart. Metapolis is building such a world, and we’re very proud of it.”

Sandra Helou, Head of Metaverse and NFT, Zilliqa, also said:

“Diversification, innovation and the use of digital assets are all part of Web 3.0. If you add to that an ‘always-on’ layer of engagement to make it borderless and accessible, you start to see the fabric of the Metaverse being woven together. Now is the time to unlock these new layers of engagement for your customers and followers. If you haven’t already ventured into NFTs and the Metaverse, we can help you understand what that marketing strategy could look like and how it can bring value. As we lead the charge on the creator economy, Zilliqa is well equipped to support you — from conceptualisation to execution.”

Sponsorship, NFT, and now the Metaverse

Recently, Zilliqa’s Layer-1 Protocol had announced its involvement with boxer Terence Crawford, who was wearing a robe with ZIL’s logo. Sometime earlier, the company had also entered the world of soccer with a project related to Non-Fungible Tokens with footballers such as Rúben Dias of Manchester City, Keylor Navas of Paris Saint-Germain. 

Not only that, but Zilliqa also collaborated with Polaris, a company that manages the rights of some of the world’s most important footballers, such as Cristiano Ronaldo, to formalize the launch of 10 NFTs linked to soccer stars. 

Now, ZIL’s blockchain is also entering the Metaverse with Metapolis, coming in 2022. Since the news on social, ZIL has seen a 4% price pump in the last 24 hours, now worth $0.06. 

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