Arianee, a popular platform that helps big brands to tokenize all forms of assets and leverage the potential of NFTs, closed its latest $21 million fundraising round in recent days.

The reason for the success of Arianee’s latest fundraising round

Arianee is a lending NFT platform that helps big brands to enter the Web 3.0 world.

Arianee emerges as a real bridge, a perfect mediator that allows big companies to embrace the new opportunities that blockchain offers because, as many say, this is the biggest opportunity since the arrival of the internet.

It shows big companies the new rules of the game, the new implications and goals that these tools allow us to achieve.

This platform not only helps big brands to tokenize their assets, but also explores all the potential uses of Non-Fungible Tokens, arriving at a new vision of CRM and marketing.

Precisely for this reason, the project has been labeled as – “pioneer of NFT utility”.

Luxury brands can utilize NFTs in different ways.

Non-Fungible Tokens can certainly prove the authenticity and ownership of a physical asset, thus tracking the product at all times even when it is resold, but also function effectively as digital membership cards, providing access to exclusive communities, events, sales, drops or time-based privileges. 

This mechanism is called – token-gated; ownership of a token unlocks exclusive benefits that would otherwise be inaccessible.

Moreover, since everything on the blockchain is public and it is possible for brands to know who owns the tokens, the company can think about sending free or personalized gadgets directly to users’ wallets. 

This gives brands a new way to expand the product ecosystem and interact with the community on an individual level. 

Owning an NFT thus transforms shoppers into investors, club members and stakeholders.

The $21 million fundraiser

Arianee announced today that it has raised, with its second round of fundraising, approximately $20 million.

An outstanding milestone that the platform has reached!

The funding round was led by Tiger Global.

Investors who have renewed their support include Bpifrance, ISAI, Cygni Labs and Noia Capital. They were then also joined by Commerce Venture and Motier Ventures.

The platform currently has over 50 customers and partners, including IBM and the metaverse The Sandbox.

With this new funding round, Arianee is looking to accelerate its international presence by growing its New York office and recruiting new talent to continue the development of its products and services.

Pierre-Nicolas Hurstel, CEO and co-founder of Arianee, comments on this great milestone: 

“We are thrilled to welcome one of the most influential global investors to our journey and to see our historical partners continue to back us. The structure of the investment in both equity & $ARIA20 token shows how a diverse global range of investors, from Bpifrance to Tiger Global, is willing to invest on open source and SaaS web3 solutions. 

Web3 is eating the world and we believe brands can leverage this revolution to regain control of their digital presence. We also want to build for each and every user and not just for a minority. This requires robust and seamless tools and interfaces allowing communities to move from one world to another, from physical to digital to immersive”.

Griffin Schroder of Tiger Global stated: 

“As a web3 pioneer, Arianee has developed innovative solutions that are reinventing customer relationship management. We are excited to support Arianee’s development and believe they are well positioned to become a leading global web3 solution for brands”.

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