l’AI per personalizzare le sneakers sulla rete Polygon

admin — Tue, 19 Dec 2023 12:21:45 +0000

Balmain and Space Runners are once again partnering, this time to launch a collection of NFT sneakers developed on Polygon, which uses Generative-AI for customization.

The technological collaboration of the French luxury fashion house also involves the American artist Ant Kai.

Balmain and Space Runners launch the new NFT collection on Polygon that uses Generative-AI

Balmain, a famous French luxury fashion house, has once again chosen Space Runners to launch the new NFT sneaker collection on Polygon, which utilizes artificial intelligence (AI).

BALMAIN x ANT KAI. Balmain has also collaborated again with @SpaceRunnersNFT

to integrate Generative-AI into the customization process. Each numbered pair of the limited drop comes bundled with a customizable digital sneaker.

“@Balmain x Space Runners is back, bringing you customizable sneakers thanks to artificial intelligence.”

Specifically, the new technological partnership introduces Generative-AI to personalize Balmain’s Unicorn sneakers. This means redefining customization standards to a completely new level.

Not only, Polygon’s choice for the minting of the new NFT sneakers was made not only for its technological peculiarities, but also for its strong dedication to environmental sustainability.

For this NFT collection, Balmain has also involved American artist Ant Kai, already known for designing custom sneakers using traditional and modern techniques. For example, Ant Kai’s work has been worn and appreciated by important names such as Michael B. Jordan, Daniel Arsham, Chloe Grace Moretz, and many others.

Balmain and the new NFT sneakers on Polygon that leverage AI

The innovative Generative-AI tool by Space Runners aims to enhance the customization experience, inviting fashion enthusiasts into an interactive realm of limitless design.

One part of this limited edition collaboration will see Balmain release a one-of-a-kind Unicorn sneaker, which will be available exclusively at the new Atlanta flagship of the Parisian house, as well as on Balmain.com.

This unique Unicorn will showcase Ant Kai’s unmistakable talent, while highlighting the extraordinary aerodynamic silhouette of the luxurious Balmain Unicorn sneaker.

At the same time, Space Runners informs in a tweet how it all works as follows:

“How to use our AI Design Tool to customize your @Balmain x Space Runners NFT and mint it on @0xPolygon”

1/ Get the package at https://lnk.balmain.com/balmain-ant-kai-unicorn-SR

2/ Access our AI design tool and start customizing your NFT.

3/ Request your NFT!”

The debut in Piazza Duomo in Milan with the Metaverse Fashion Week

The partnership between Balmain and Space Runners had seen last April 2023, the fashion show of their NFT collection with Augmented Reality (AR), directly in Piazza Duomo in Milan, during the Metaverse Fashion Week.

In practice, the new unprecedented immersive experience had exploited the power of the metaverse.

People in the square could experience it with a smartphone from the Duomo 21 Terrace, which overlooks the famous Piazza Duomo in Milan, the iconic Italian city of fashion.

Balmain and Space Runners continue to experiment with new ways to engage users, using innovative Web3 technologies.

The post l’AI per personalizzare le sneakers sulla rete Polygon appeared first on Top Crypto Game.

Balmain enters the metaverse with mintNFT

admin — Mon, 30 May 2022 07:39:50 +0000

New partnership between mintNFT and fashion house Balmain to design a new fashion campaign using NFTs and the metaverse.

Balmain’s new fashion campaign together with mintNFT

The co-founder of the mintNFT platform, James Sun, and the creative director of French luxury fashion house Balmain, Olivier Rousteing, have announced the launch of a new NFT campaign, curated entirely by Sun’s company and increasingly focused on Web3 and the metaverse.

Founded 75 years ago by Pierre Balmain, the fashion house has always stood out for its originality and non-conformism in its collections. These particularities have, where possible, become even more accentuated with the current creative director Rousteing, who is always very attentive to new technological innovations.

Specifically, the NFT platform, which as the name suggests helps companies issue and sell a token on the blockchain, has announced that it will launch a new Non-Fungible Token exclusive to the fashion house. Both James Sun and Rousteing shared the news during the opening of the Balmain shop in New York on 12 May.

Rousteing told reporters:

“I’ve never aimed to simply be cool. Instead, my goal has always been to ensure that this house’s designs are timeless. A designer needs to create collections that are tied together by a unifying thread. And it’s important to never break that thread—because the moment that happens… well, it means that you’ve failed. It means that you haven’t been able to extend a clear vision and advance a distinct aesthetic”.

Sun further added that:

“In a world plagued by NFT speculation and plagiarism, our minting platform and strategic input help protect Balmain’s intellectual property and iconic legacy”.

The partnership between mintNFT and Balmain

The NFT collection born from the collaboration between Balmain, Barbie and mintNFT

MintNFT and Balmain have already collaborated on an NFT campaign with Mattel’s Barbie earlier this year. It is a ready-to-wear collection and accessories in partnership with Mattel, which had already launched a similar project with the fashion house Gucci last year.

The idea of the NFT project was born back in 2018, after Balmain’s advertising campaign with three CGI models. Three of these NFT Barbies are currently being auctioned in the mintNFT marketplace. In December 2021, the fashion house launched an exclusive collection of NFT trainers, including VIP experiences for buyers.

Since sustainability and environmental protection are imperative for Balmain, mintNFT chose Ripple as its blockchain partner to support the creation of NFTs for Balmain, using XRP Ledger, which was the first major blockchain to become carbon neutral in 2020.

Sun, about the collaboration with the fashion house, concluded by saying: