Casio has launched today the new NFT VIRTUAL G-SHOCK collection, introducing new incentives and opportunities for owners. 

Casio: the launch of NFT VIRTUAL G-SHOCK and the incentives and opportunities for owners

Casio officially launched today the new NFT VIRTUAL G-SHOCK collection, announcing new incentives and opportunities for those who purchase them. 

First started in September of 2023, the VIRTUAL G-SHOCK NFT (available in a limited edition of 2,000 NFTs) will be available December 14th at 10PM EST. pic.twitter.com/2LJdLdIaT4

— G-SHOCK (@GShock_US) December 13, 2023

“Started in September 2023, the VIRTUAL NFT G-SHOCK (available in a limited edition of 2,000 NFTs) will be available on December 14th at 10:00 AM EST.”

The new collection signed by Casio consists of 2000 NFT VIRTUAL G-SHOCK, minted on the Ethereum blockchain.

On the official website, the benefits that NFT owners will have are also described, which include a behind-the-scenes tour and early access to future VIRTUAL G-SHOCK products.

Specifically, those who purchase an NFT from the VIRTUAL G-SHOCK collection will be able to visit the G-SHOCK Endurance Test Laboratory and participate in the creators’ roundtable. Not only that, there is also the opportunity to access the data of the VIRTUAL G-SHOCK NFT VGA-001/002 DESIGN MANUAL and discuss its contents.

Finally, owning one of the two VGA-001/002 will entitle you to early purchase of the next available VIRTUAL G-SHOCK product.

Casio and digital NFT art: future predictions

The Japanese multinational electronics giant Casio Computer Co., Ltd. is increasingly relying on the world of NFT digital art, even to engage collectors more.

And indeed, this initiative aims to showcase a unique mix of community, innovation, and the G-SHOCK brand heritage. In the future, Casio may also collaborate with collectors to co-create Casio digital products and further bridge the gap between the digital and tangible world. 

In this regard, Oh Takahashi, Senior General Manager of Timepieces at Casio, said:

“These special incentives for collectors demonstrate our passion for innovation both in the digital world and in the physical one. Our goal is to deepen the involvement of the G-SHOCK community, bringing it to the heart of our innovation process with personal experiences such as the laboratory tour and pioneering digital adventures. It is our way of celebrating and expanding the G-SHOCK legacy in this new digital era, remaining true to the tangible craftsmanship and innovation for which our brand is known.”

Collaboration with Polygon

Last September, Casio released its virtual G-SHOCK watch, in NFT format, but developed on the Polygon blockchain.

Already at that moment, the collection focused on the interaction between the brand and the users, to the point that the electronics giant had offered the G-SHOCK CREATOR PASS to allow collectors to develop their own NFT designs. 

Casio had chosen Polygon because it allows lightning-fast transactions for minting and managing its own NFTs, becoming cost-effective, emission-free, and seamless. 

Japanese electronics giant Casio is releasing its virtual G-SHOCK watch in NFT format, developed on Polygon’s blockchain. 

The collection is based on interaction between the brand and users, who will develop the design of the NFTs and receive access passes dedicated to the NFT-based community. 

Casio and the launch of the G-SHOCK NFT virtual watch on Polygon

Japanese electronics giant Casio has teamed up with Polygon Labs to launch the G-SHOCK virtual watch in Non-Fungible Token (or NFT) format. 

Starting today, an online community dedicated to the VIRTUAL G-SHOCK has been launched on Discord, providing access to Casio’s new NFT path. Participation in the community on Discord is completely free. 

From 23 September, the G-SHOCK CREATOR PASS (GSCP) NFT collection will be launched, and its owners will be able to participate in the project by designing and voting on the look of their virtual Casio watch. 

In practice, users will be able to apply for one of the 15,000 NFTs that will serve as an access pass. 

Specifically, Casio customers who have already registered for a CASIO ID on the company’s website can participate in the pre-distribution phase from 23 to 26 September. This will be followed by a public distribution phase from 26 to 29 September.

According to Casio’s roadmap, further projects are already planned for October and December.

Casio and Polygon choose to launch their NFTs

The new partnership between Casio and Polygon will allow users to submit design ideas for the G-SHOCK Creator Pass and vote on its appearance. The winning design will become a variant of the NFT pass.

Casio said it chose Polygon because it enables lightning-fast transactions to make the process of minting and managing its NFTs seamless, convenient and emission-free.

In the words of Takahashi Oh, Casio’s Senior General Manager for Timepieces: 

“At its core, our virtual G-SHOCK was built to be accessible, innovative and inclusive, meaning that user experience must be frictionless and simple. This is why Polygon was the most natural and logical choice for us,” Casio Senior General Manager of Timepieces Takahashi Oh said. “The goal is for the company and users to work together and develop the G-SHOCK brand, which celebrated its 40th anniversary this year.”

Currently, Casio’s NFT collection will be available to residents of the US, UK, Germany, Italy, Netherlands, Spain, Portugal, Austria, Japan, India, Singapore, Indonesia, Malaysia, Thailand, Philippines and Vietnam. 

Ethereum scaling solution wins global brands

Polygon, Ethereum’s scaling solution, seems to be continuously conquering global brands, becoming the base blockchain for many NFT collections. 

In fact, in addition to Casio today, Polygon has also been chosen by Coca Cola, Lufthansa, McDonald’s and many others. 

In fact, in August 2022, global beverage giant Coca Cola chose Polygon for its second NFT collection in honour of International Friendship Day. 

McDonald’s Singapore, on the other hand, used Ethereum’s scaling solution in August 2023 to give away Grimace NFTs, whose PFP profile image cannot be exchanged once minted. 

Even airline Lufthansa Group recently announced that it plans to launch a Web3 rewards programme based on Polygon’s blockchain, with the aim of rewarding passengers.

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