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Coca Cola uses Solana’s Blockchain to verify certificates

admin — Thu, 29 Feb 2024 08:29:42 +0000

Coca Cola HBC, the bottling branch of the beverage giant, in partnership with ALL.ART, will use Solana’s blockchain for verifying employees’ internal training certificates.

Coca Cola HBC with ALL.ART uses Solana Blockchain for employee certificate verification

Coca Cola HBC, the bottling branch of the beverage giant, has entered into a partnership with the Solana Blockchain-based project ALL.ART, to issue verified certificates of internal training for its employees.

https://t.co/Eji1GXcQVM has launched a Solana-enabled solution with Coca-Cola HBC to issue Digital Academy certificates. We’re introducing on-chain credentials, leveraging high-quality digitally signed metadata to bridge new digital objects on-chain.

Much appreciated… https://t.co/2XiO96VHyY

— ALL.ART (@AllArtProtocol) February 28, 2024

“ALL.ART has launched a Solana-enabled solution with Coca-Cola HBC to issue Digital Academy certificates. We are introducing on-chain credentials, leveraging high-quality metadata digitally signed to link new on-chain digital objects.”

Basically, employees who obtain the qualifications of the Coca-Cola Digital Academy training program will receive new NFTs on Solana.

Together with ALL.ART, Coca Cola HBC stores qualifications on the blockchain, ensuring their authenticity and immutability, thus fighting any possible manipulations, counterfeits or alterations.

Coca Cola HBC and the new certificates for employees verified on the Solana Blockchain

The Solana blockchain and the ALL.ART project will therefore be used to bring security to the certificates of the Coca-Cola Digital Academy program.

In this regard, Milan Topolic, Technology Innovation Manager at Coca-Cola HBC, said:

“The ability to issue verifiable certificates based on blockchain has significantly increased the value and recognition of our Digital Academy training programs”

Even Vitomir Jevremovic, founder of ALL.ART, commented on the new partnership on X:

We are thrilled to announce our work together with Coca-Cola HBC to bring digital certificates on-chain.

Time has come to use the blockchain for issuing digitally signed and verified certificates. It will change the way we hold and collect all our digital and real-life… https://t.co/J4fUDQnkbY

— Mr.Vito (@vjevremovic) February 28, 2024

“We are excited to announce our collaboration with Coca-Cola HBC to bring digital certificates onto the chain. It’s time to use blockchain to issue digitally signed and verified certificates. It will change the way we store and collect all our digital and real activities.”

Not only that, Jevremovic also emphasized the role of metadata, stating that high quality and digital signature are essential for integrating new types of digital objects on the blockchain.

The crypto bull run and the price of AART

The new news of the partnership with Coca Cola HBC, arrives together with the general crypto bull run, with Bitcoin (BTC) which in the last 24 hours has skyrocketed up to $63,730.

At the time of writing, BTC is worth $62,750, while its market cap is $1.230 billion.

The entire crypto market is currently mostly colored in green. But All.Art Protocol (AART) has outperformed the major cryptos, with a price pump of almost +80% in the last 24 hours. At the time of writing, AART is worth 0.0025$, compared to yesterday’s 0.0013$.

Returning to Coca Cola HBC and ALL.ART, today is not the first time that the brand of the beverage giant or its affiliates have used blockchain technology. Last October, in fact, Coca Cola became an affiliate of the Loyalty+ loyalty program launched by Insomnia Labs.

This is an initiative aimed at involving the brand community to the maximum, through digital loyalty campaigns that integrate gamification elements, allowing users to redeem rewards.

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Insomnia Labs launches Coca Cola in the web3 world

admin — Sat, 21 Oct 2023 06:11:16 +0000

Insomnia Labs, a New York-based blockchain technology company, is launching a new brand loyalty programme called ‘Loyalty+’, which will allow affiliated companies such as Coca Cola to better explore the potential of web3.

The initiative could maximise brand community engagement through digital loyalty campaigns that incorporate gamification elements and allow users to redeem their rewards universally.

Coca-Cola, which has already shown interest in the blockchain industry following the recent launch of NFT’s ‘The Masterpiece Collection’ on the Base network, could embark on this new venture in the web3 space by developing new forms of virtual interaction with its customers.

Full details below.

Insomnia Labs and the launch of ‘Loyalty+’ initiative to encourage brands to explore the world of blockchain

Insomnia Labs, a New York-based technology company working in the blockchain industry, announced two days ago the launch of a new loyalty programme called “’Loyalty+”, which aims to help brands bring their communities into the digital world of web3.

The company has already established high-profile partnerships with Coca-Cola, NYX Professional Makeup by L’Oréal, Web3 Ventures, Berlin Cameron, OpenSea, Polygon, Coinbase, The Sandbox and Animoca Brands, and now aims to completely change the way brands perceive loyalty activities.

Loyalty+ leverages a whole range of web3 technologies and trends, such as blockchain, NFT and AI, by providing an all-in-one platform where the different communities can meet with the different target brands, complete tasks and redeem rewards.

The unified online portal ensures a unique engagement with users, with customised experiences that incorporate gamification elements.

On 18 October, as part of its Loyalty+ launch plan, Insomnia entered into a strategic partnership with several web3 companies that will help it revolutionise the concept of “brand loyalty”.

These include Co:Create, Smart Token Labs, Cookie3 and Crossmint.

Specifically, the above collaborations will help Insomnia transition from traditional web platforms to those of the blockchain world, ensure interoperability in the DeFi space, and foster interactive gaming experiences.

In unveiling what could potentially prove to be the dominant infrastructure of the future for connecting brands and communities, Billy Huang, CEO of Insomnia Labs, emphasised the mission of the initiative:

“Loyalty+ is not just a product, it’s a paradigm shift in the way loyalty is perceived and implemented in the modern digital age.”

Now, major companies such as Coca-Cola, Under Armour and L’Oréal will be able to maximise the impact of their loyalty projects with customers, extending their reach and unlocking a whole new potential where blockchain technology comes to the fore.

Coca Cola embraces innovation and experiments with the use of blockchain in web3: loyalty programmes and NFT collections

Coca Cola has already partnered with Insomnia Labs in 2021, exploring the capabilities of blockchain technology and experimenting with the potential of web3’s own relationship practices.

By joining the Loyalty+ initiative, the multinational soft drink company will have a seamless platform through which its community can participate in events and games, earn points and redeem rewards in real time.

All these steps are recorded in distributed digital logs that allow both the user and the company to monitor progress and develop new virtual interaction relationships.

Many analysts believe that such collaborations may reflect a growing interest in merging traditional and Web3 aspects for a more enriched customer experience.

Loyalty programme statistics tell us that the majority of global consumers love the rewards games and initiatives offered by major companies, but only 64% of them are able to redeem the rewards they have been promised because there is no place to track and automate these processes.

We can only imagine the benefits for Coca-Cola, which will sell more than 13.7 billion litres of its beverage worldwide in 2021, of joining this project that would completely revolutionise the loyalty relationship between brand and customer.

Back in August, Coca Cola immersed itself in the web3 world by launching its own NFT collection within the Base crypto network, Coinbase’s Layer-2.

The ‘Masterpiece Collection’, part of Coinbase’s “On Chain Summer” campaign, allowed all interested stakeholders to purchase collectible tokens featuring historic artworks and works by emerging talent from around the world.

Some of the most famous works included ‘The Scream’ by Edvard Munch, ‘The Girl with a Pearl Earring’ by Johannes Vermeer and ‘The Bedroom’ by Van Gogh.

On the contemporary front, we could see works by Aket and Vikram Kushwah.

In total, eight different types of NFTs were available. Each type of NFT featured a different work of art alongside the classic Coca Cola bottle.

In total, more than 80,000 NFTs were minted within two months of the project’s launch at a mintage price of around 0.014 ETH each, generating a total volume of around half a million dollars.

The post Insomnia Labs launches Coca Cola in the web3 world appeared first on Top Crypto Game.

Coca-Cola chooses Ethereum Base Layer 2 for its NFTs

admin — Mon, 14 Aug 2023 13:36:46 +0000

Coca-Cola is joining Coinbase’s ‘Onchain Summer’ initiative, launching the mint of its ‘Masterpiece’ NFT collection on the Ethereum Layer 2, Base.

Coca-Cola: the mint from the NFT Masterpiece collection will be on Ethereum’s Layer 2, Base

Coca-Cola chooses the Layer 2 of Ethereum launched by Coinbase, Base, to launch the mint of its new NFT collection: Masterpiece.

“ᴏɴᴄʜᴀɪɴ ꜱᴜᴍᴍᴇʀ @CocaCola is bringing its Global Masterpiece campaign to the chain with iconic works by prominent artists.”

According to the official description, Coca-Cola’s signature NFT collection brings together iconic artworks and new works by emerging talents in a unique way, all intertwined with the iconic bottle.

Specifically, it features Edvard Munch’s ‘The Scream’ and Johannes Vermeer’s ‘The Girl with the Pearl Earring’ coexisting harmoniously with contemporary works by talented artists such as Aket and Vikram Kushwah.

The works from Coca-Cola’s Masterpiece Global campaign can be minted in NFT format, exclusively for participants of the Onchain Summer, the event launched by Coinbase.

The Onchain Summer will run for several weeks and will enable the promotion of Base’s mainnet dApp partners in the areas of digital art, music and gaming.

Coca-Cola NFT and the history of Coinbase’s Ethereum layer 2

The mint of Coca-Cola NFTs began yesterday, and has eight versions of Non-Fungible Tokens from 0.0011 ETH to 0.014 ETH, with some being sold at a lower price than mint on the OpenSea NFT market.

Thus, Coca-Cola joined the new blockchain of the popular crypto-exchange, Coinbase, which only a few days ago made official the public launch of its Ethereum layer2, Base.

Basically, Base promises to explore dApps using a blockchain that performs transactions faster and with lower fees than Ethereum’s blockchain.

Coinbase had introduced the Base testnet last February 2023, with the aim of solving the challenges that developers often face on Ethereum’s mainnet, especially when it is congested and expensive to use.

Back in May, Base had unveiled its roadmap but without announcing an official launch date. The only thing it revealed to the public at that time was that Base does not plan to issue any new tokens.

Base uses Optimistic Rollup technology to reduce transaction fees and increase scalability.

The Non-Fungible Tokens of the global soft drinks giant

This is not the first time Coca-Cola has issued its own NFTs. Indeed, on the occasion of International Friendship Day on 30 July, Coca-Cola auctioned off its first NFTs in 2021 and then again in 2022, on the OpenSea marketplace.

In 2022, Coca-Cola reportedly chose Polygon’s Blockchain for its NFT collection to give away to holders of its previous Non-Fungible Tokens.

This indicates that the global beverage giant has already to some extent tested an Ethereum Layer 2, namely Polygon, and that this time it is focusing on Base instead.

Finally, in December 2022, Coca-Cola also signed an agreement with Crypto.com to produce an exclusive collection of 10,000 NFTs for the Qatar 2022 World Cup.

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The agreement between Coca Cola and Crypto.com

admin — Tue, 06 Dec 2022 10:19:44 +0000

Coca Cola and Crypto.com, two leading companies in their field, one of the most important partnerships in recent years. in collaboration also with the soccer federation FIFA, the partnership between the most famous beverage brand in history and Crypto.com’s platform, will produce an exclusive collection of NFTs in celebration of the World Cup. The project will commit to launching more than 10,000 NFTs related to the Qatar 2022 event.

The partnership between Coca Cola and Crypto.com.

The connection between Crypto.com and soccer is really deep; for years now the exchange platform has been sponsoring the most important championships in the world of soccer. This year it was the first company in the new digital world to be an official sponsor of the World Cup in Qatar.

The Coca Cola brand, on the other hand, has been militating in the field of FIFA sponsorship now since 1974, making it one of the oldest official partners. In the World Cup in Qatar, both industry giants are official sponsors, which is why they decided to collaborate.

The main purpose of the partnership between Crypto.com and Coca Cola is to create 10,000 unique NFTs inspired by the ongoing World Cup.

Not a few people thought that unbalancing too much on the soccer stage would be a bad investment for Crypto.com, but instead Kris Marszalek seems to have made the right choice. The bear market period has put a number of companies in crisis, but Crypto.com, despite the controversy created, seems to be in it and wants to continue.

The importance of a platform like Crypto.com and its perseverance to remain in elite levels gives hope to the entire crypto system. The world-class partnership has already paid off, setting $CRO on a positive trend.

“The Fifa World Cup in Qatar is Qatar is a chance to bring magical moments into our lives on and off the field, including for millions of fans in the region and beyond. This incredible collaboration with GMUNK will see the creation of 10,000 unique pieces in the form of NFTs that will forever be owned by the fans.”

This was the comment of Nazli Berberoglu, who is precisely in charge of marketing for the World Cup within Coca Cola.

Also related to the partnership, the leader of the marketing division for Crypto.com, Steven Kalifowitz, responded:

“This year’s FIFA World Cup is the first to leverage Web 3 technology. It is a privilege to be able to partner with Coca-Cola and GMUNK to turn these historic matches into memories that will be forever captured on the blockchain. Together we are creating a new form of collectibles.”

NFTs launched by the partnership

The collection will contain 10,000 unique NFTs created by popular digital artist GMUNK. This famous digital artist is notably behind the look of the Hollywood films Tron: Legacy and Oblivion. These Non-Fungible Tokens, will be the true Crypto track of World Cup 2022, bringing attraction to the ecosystem on an international scale.

The movements of players involved in the World Cup matches in Qatar, will be tracked in order to produce NFTs from the collection called “Piece of Magic.”

“At its core, Coca-Cola ‘Piece of Magic’ uses soccer data like a paintbrush, defining density, behaviors and color applications to shape and create an immersive artwork that embraces the spirit of soccer and depicts a unique visual story for each match.”

This is how renowned artist GMUNK explained it.

To get them all we need to do is have a Crypto.com NFT account and go to the Coca Cola Fanzone Page page dedicated precisely to World Cup fan initiatives by the beverage group. Then we will have to click on the NFT banner to have a chance to be among the lucky ones who will win one of the Piece of Magic.

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Coca Cola: new NFTs on Polygon

admin — Mon, 08 Aug 2022 10:59:52 +0000

Coca Cola has gifted new NFTs issued on Polygon’s Blockchain to existing holders of its previous Non-Fungible Tokens, in honor of the anniversary of International Friendship Day.

Coca Cola and International Friendship Day with new NFTs on Polygon

Global beverage giant Coca Cola, which entered the NFT world in July 2021, has issued and given away new NFTs on Polygon to celebrate the anniversary of International Friendship Day.

Here is Polygon’s announcement on Twitter:

The collectibles have a unique share-to-reveal functionality where each artwork will reveal after being shared with a friend.

[2/3]

— Polygon Studios (@polygonstudios) August 7, 2022

“Experience the real magic of friendship! @cocacola just launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.

The collectibles have a unique share-to-reveal functionality where each artwork will reveal after being shared with a friend.

In the spirit of friendship, these collectibles, made by @maketafi, were airdropped last Friday to current holders of previous Coca-Cola® collections”.

These are generative and sharable NFTs: they are artworks of bottle designs in the format of Non-Fungible Tokens that are only revealed once they are shared with a friend.

Coca Cola celebrates its first year in the metaverse with generative NFTs

According to reports, it appears that Coca-Cola celebrated its first year in the metaverse by gifting its existing fans new generative NFTs.

This is a new NFT collectible, with a design inspired by the bubbles inside a Coca-Cola bottle and the themes of connection and unity, which was distributed to the digital wallets of Coca-Cola collectibles owners on 30 July.

Basically, recipients had the opportunity to share a second International Friendship Day collectible with a friend to build the brand’s fan community on the open blockchain.

In this regard, Pratik Thakar, Head of Global Creative Strategy at Coca-Cola said:

“International Friendship Day—which launched our metaverse journey in 2021—is the perfect milestone opportunity to thank and celebrate the people who have joined us. We hope to strengthen and expand our ‘Real Magic’ community by building connections through a variety of physical and virtual Coca-Cola experiences”.

And indeed, the American multinational entered the crypto NFT business last year by auctioning off its first NFTs for four days on OpenSea, and donating the proceeds to Special Olympics International, a friend and partner of Coca Cola for more than 50 years.

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