Adding utility to its portfolio of TOWER ecosystem games, Animoca Brands has launched Telegram-based mini-game Crazy Rush Heroes.

While it’s the 7th game within the TOWER ecosystem – other titles include Crazy Defense Heroes, Snaky Cat, The Old Castle Defense, GangWars, The Chaos Kingdom, and Crazy Kings – it’s the first game deployed on TON and exclusively accessible via Telegram. 

However, in addition to being live on Polygon, BNB, and Base, the TOWER token has been live and available to stake on TON for a while. As part of making payments easier, the TOWER ecosystem also recently integrated Animoca-backed payment system Transak.

In terms of Crazy Rush Heroes, it’s a casual mini-RPG with roguelike elements, where players deal damage to nearby enemies using their upgradable avatars. Its leaderboards-based scoring system lets players accumulate points through each played game, which then increase the further players advance.

The current alpha version doesn’t appear to have any blockchain elements at present. Presumably they will follow at a later date.

More significantly than the game itself though is Animoca Brands‘ strategic decision to leverage the explosive growth of Telegram’s TON blockchain.

In a recent statement on his Telegram channel, Telegram CEO Pavel Durov said that the platform now has exceeded 950 million users, of which over half are claimed to play Telegram-based mini-games. Earlier this week, Animoca announced a strategic collaboration between its MOCA Foundation and the TON Foundation. Its casual game platform Gamee also leverages TON and Telegram.

Users can access the game via Crazy Rush Heroes‘ Telegram bot or via the TOWER ecosystem Telegram channel.