InBetweeners, the famous NFT project continues its expansion: after collaborating with the renowned fashion brand Dolce&Gabbana in 2022, today the Non-Fungible Token bears have attracted more than 5 thousand investors. 

InBetweeners: the NFT bears travel from Dolce&Gabbana to Sfera Ebbasta

There is continuous movement in the InBetweeners house, the famous NFT teddy bear project born in December 2021, which seems to be conquering the digital art sector in Italy.

And indeed, at the moment, InBetweeners has attracted more than 5 thousand investors for its teddy bears and has been found to have a pre-money valuation of 15 million euros.

During its journey, the NFT project has already met important Italian brands, such as its collaboration in 2022 with Dolce&Gabbana, the luxury fashion brand, with which it launched an exclusive collection. 

The InBetweeners x Dolce & Gabbana Drip is a collection of 1165 NFTs developed on Ethereum.

Not only that, the two artists and entrepreneurs behind the project, Gianpiero D’Alessandro and Pasquale V. D’Avino, have continued to expand to the point of having new partners. 

Among others there are Sfera Ebbasta, the Italian pop star attentive to Web3, Italia Nft, owner of the marketplace of made in Italy in the metaverse VVITA.io, and Mario Chitti, former top global manager at UniCredit, now partner of entrepreneurial excellences.

InBetweeners: what’s next for the NFT teddy bears that have also conquered Dolce&Gabbana?

According to what reported, among the various programs of the InBetweeners project there is the first physical popup, in Montecarlo, on the occasion of the Grand Prix in May that will pave the way for a big party in September. Not only that, even the Milan Fashion Week will be a major event for the NFT teddy bears NFT.

Not only that, in the coming months, the project will introduce cashback reserved for holders of all collections, who will be able to commercially exploit the intellectual property rights resulting from the use of the teddy bear. 

On this matter, the CEO Pavi D’Avino stated:

“The web3 space is the present and will be the future, the multibillionaire turnover and the constant exponential growth are the absolute confirmation of this, but in some ways it is still to be defined as a niche. After the global explosion of the project, which had created a brand new entrepreneurial path for us, we immediately understood the incredible growth potential that the brand could have if we dragged it into the full hype given by NFTs (which is unlikely to return for newborn projects) even in the real world creating a true blend between web3 and physical activities. The Phygital, precisely, has become the cornerstone on which our business model is based.”

Another goal on the agenda for InBetweeners is to create the world’s first web3 fashion house. In practice, in the works, there would be the launch of a collection with unique clothing items, with tech features, thanks to the presence of NFC. 

The collection will be produced in Italy by Manifatture Daddato Spa and distributed worldwide by 247 showrooms, a global leader in luxury fashion distribution with bases in Europe, USA, and Asia.

Teddy Bear NFT had also captivated Justin Bieber

Still in 2022, InBetweeners had made headlines with its 10,777 bear NFTs for having captivated even Justin Bieber.

Basically, the Canadian singer had shared on his Instagram with 215 million followers, one of the InBetweeners NFT teddy bears. 

This media support has led InBetweeners to gross $18 million and generate volumes of $24 million.

Among the various buyers fascinated by the NFTs of the teddy bears, there have been other Hollywood celebrities like Tom Holland, the actor of Spiderman, and the singer J.Balvin. 

Dolce&Gabbana continues its presence in the world of Non-Fungible Tokens, this time launching the DGFamily, a new exclusive NFT community created in collaboration with luxury marketplace UNXD. 

Dolce&Gabbana and UNXD launch the DGFamily NFT

Dolce&Gabbana, unveils the launch of DGFamily, an exclusive NFT (Non-Fungible Token) community in collaboration with UNXD, a curated marketplace for luxury and digital culture.

In a series of tweets, the famous Italian fashion brand also describes the presence of 3 beautiful boxes available for the DGFamily drop, which bring increasing rarities and benefits for the owners. There are 3 variants and they are the Black, Gold and Platinum boxes. 

All it takes is to be a member of the DGFamily to purchase exclusive D&G NFTs and become a holder of benefits in both the physical universe and the metaverse. This will include access to exclusive drops and collaborations, both digital wearables and physical products, as well as access to an exclusive series of digital and physical Dolce&Gabbana events.

In this regard, Dolce&Gabbana stated:

“For Dolce&Gabbana, fashion has always been a merging of worlds that are very distant from each other, and new technology has inspired the vision of Domenico Dolce and Stefano Gabbana from the very beginning. The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand’s DNA: the idea of family, a community of people who find themselves united by shared passion and values. Dolce&Gabbana is thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool”.

Dolce&Gabbana with UNXD: DGFamily also accepts credit cards

In a specific tweet, Dolce&Gabbana describes how UNXD is the marketplace created on the Polygon network, whereas the DGFamily Boxes will instead be minted on Ethereum for provenance. 

10/
For the latest details, follow @UNXD_NFT, join https://t.co/sCWuIQSwnD on Discord, or visit https://t.co/JMmmWZuRPu. We will be discussing this drop during a Twitter Space this week with special guests.

Feb 25, 6pm CET (12pm EST)https://t.co/gemQPYu8Sh

— Dolce & Gabbana (@dolcegabbana) February 21, 2022

“UNXD_NFT is built on 0xPolygon PolygonStudios, the leading layer 2 scaling solution, while each DGFamily Box will be minted on ETH Layer 1 for provenance. UNXD_NFT has also integrated with MoonPay to enable direct credit card payments via its NFT Checkout solution. For the latest details, follow UNXD_NFT, join http://dsc.gg/unxd on Discord, or visit http://drops.unxd.com/dgfamily. We will be discussing this drop during a Twitter Space this week with special guests. Feb 25, 6pm CET (12pm EST)”.

Not only that, with the integration of MoonPay’s NFT Checkout solution into UNXD, all DGFamily members will be able to purchase exclusive NFTs with a credit card. 

Shashi Menon, CEO of UNXD, also released the following statement:

“Following our historically successful Collezione Genesi drop in September, the launch of the DGFamily NFT community will represent an inflection point in the future of fashion and future of NFTs. Dolce&Gabbana and UNXD are thrilled to really lean into the NFT community and create something truly special.”

The second milestone of the Italian fashion brand’s NFT journey

Dolce&Gabbana’s decision to launch the DGFamily community follows a bit of what happened in August 2021 with the launch of its first NFT collection, the “Genesis Collection”. 

Domenico Dolce and Stefano Gabbana, the two co-founders of D&G, personally designed the objects represented by the NFT inspired by Venice, wanting to link their creative work from the physical to the metaphysical world. 

The collection then saw record sales, reaching an impressive $5.65 million for the nine NFTs, which will also be usable in the metaverse to show off D&G’s designer clothes online. 

 

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