STEPN GO, the famous app of social-lifestyle, has partnered with Casio for the “VIRTUAL G-SHOCK” project, to launch the new collection of NFT sneakers.

STEPN GO and the launch of the new collection of NFT sneakers through a lottery

STEPN GO e CASIO COMPUTER CO., LTD, have joined forces to launch a new collection of NFT sneakers, as part of the “Virtual G-Shock” project. 

The new collection offers a limited number of 800 NFT Sneakers, available through a lottery, which will be held from August 26 to 29 on the MOOAR marketplace. 

Specifically, the exclusive sneakers in Non-Fungible Token format feature a design inspired by the G-SQUAD sports line of G-SHOCK, suitable for both sports and virtual environments. 

On a technical level, the NFT STEPN GO x G-SHOCK Genesis were created on the Polygon blockchain and have a price of 10,000 (GMT) each. 

As anticipated, the distribution will take place through the lottery. In practice, a random draw will occur every 24 hours during the 4-day sales period, and the winners will receive their NFTs on the MOOAR marketplace. There is a limit to the number of NFTs that each wallet can win.

STEPN GO and the partnership with Casio and the Virtual G-SHOCK project for NFT sneakers

At the moment, this with Casio and the Virtual G-SHOCK project, seems to be among the first partnerships of STEPN GO. This means that the social-lifestyle app is laying the foundations for a mass onboarding of Web3, through innovative social features.

The initiative “VIRTUAL G-SHOCK”, started in September 2023, aims to expand Casio’s user base by introducing unique G-SHOCK experiences in virtual spaces such as NFTs and the Metaverse.

In this regard, Yawn Rong, co-founder of FSL (creator of the STEPN GO app), commented on the collaboration: 

“We are always eager to bring more traditional partnerships and IP into STEPN GO, so that we can expose a wider audience to our Web3 lifestyle application. This collaboration with Casio is crucial for the entire FSL for the grand vision of mass adoption of Web3.”

The Move-to-Earn in the social-lifestyle app

TheSTEPN GO app falls into the “Move-to-Earn” category. This is because users can earn by walking, jogging, and running with digital NFT sneakers.

This app comes after the success of the original version of STEPN and has conquered over 5.6 million registered users, who own over 1 million NFT sneakers. 

Its peculiarities include a key social element, called the “Haus System.” It is a lending system that allows users to share their NFT Sneaker with friends and family who are new to the app.

Sharing the rewards and simplifying the process of understanding cryptocurrencies.

Another unique feature of STEPN GO is also the “Interactive Map”. This allows users to see the avatars of other players and communicate with them, even adding them as friends within the platform.

STEPN GO has started also a collaboration with Adidas to launch the Genesis Sneakers NFT collection. 

STEPN, the app that has revolutionized fitness through the “move-to-earn” model and its NFTs, is about to take a significant step forward in the realm of digital identity with the imminent launch of branded Web3 domains .stepn. 

This strategic move, carried out in collaboration with Unstoppable Domains, aims to simplify cryptocurrency transactions for millions of STEPN users and to provide a unified digital identity for fitness results and Web3 activities.

The collaboration of STEPN NFT with Unstoppable Domains

The announcement of the collaboration between STEPN and Unstoppable Domains was made in Brussels during the event EthCC on July 11, 2024. This partnership is part of a broader initiative aimed at integrating user-owned domains into the traditional Internet infrastructure.

Unstoppable Domains, the largest provider of Web3 domains in the world, and STEPN are ready to submit an application during the next round of ICANN applications in 2026.

The new top-level domain (TLD) .stepn offered by Unstoppable Domains will allow users to easily send and receive STEPN’s native token, GMT, along with all major criptovalute and NFTs, integrating STEPN into Unstoppable’s ecosystem which includes 865 partner applications.

These domains can be used to log in to various blockchains, including Solana and other EVM and non-EVM chains.

STEPN is an application that encourages users to exercise by rewarding them with digital assets. The platform combines elements of fitness tracking, gamification, and blockchain to create a unique ecosystem that promotes a healthy lifestyle.

Through GPS, STEPN tracks users’ movements in real-time and rewards them with GMT and GST, STEPN’s native tokens, for the distance covered and the quality of the Sneaker NFT in their possession.

Since the launch, the STEPN community has covered more than 300 million kilometers, burning 20 billion calories and offsetting 21 million kilograms of carbon along the way. The app continues to grow, with two to three million active users monthly.

A future of opportunities

Recently, STEPN has expanded its reach with the release of STEPN GO, a social-lifestyle app that includes a decentralized marketplace where users can buy and sell items such as Sneaker, Shoe Boxes, and more. 

Available on the Apple App Store and the Google Play Store for Android, STEPN GO features the user-friendly Haus system for easy sharing of Sneaker and an Interactive Map to showcase personalized avatars and outfits, enhancing both social connectivity and user engagement.

The launch of .stepn domains represents an important step towards the mass adoption of Web3 technologies. STEPN users will not only benefit from simpler and more secure crypto transactions, but they will also be able to create unique profiles, earn rewards, and participate in an integrated digital ecosystem. 

The collaboration with Unstoppable Domains strengthens STEPN’s position as a leader in the “move-to-earn” application sector and in the Web3 world, offering its users new opportunities to explore and experience the blockchain in an intuitive and accessible way.

Conclusion

With the introduction of .stepn domains, STEPN and Unstoppable Domains are shaping the future of digital identity and crypto transactions. This initiative not only simplifies access to cryptocurrencies and NFTs, but also promotes a healthy and sustainable lifestyle by connecting the world of fitness with the possibilities offered by blockchain technology. 

While STEPN continues to innovate and expand its ecosystem, users can expect further developments and improvements that will make the “move-to-earn” experience even more rewarding and engaging.