Continuing to gradually expand its game features, Anichess has formed a new partnership with global esports brand Team Secret, whose CEO John Yao will also join the Anichess team as an advisor.

Team Secret is no newcomer to web3 gaming, with a previous collaboration with Offchain Labs L3 network XAI announced in October 2023. With this new partnership, Anichess and Team Secret hope to reinforce the role of chess in esports by combining a new platform to play and learn on for new up-and-coming chess players.

Browser-based Anichess, which is described as “classic chess with a drop of magic” is an Animoca Brands-subsidiary and co-development with Chess.com and multiple world chess champion Magnus Carlsen. Since gradually rolling out its game phases during 2024, the team has also announced new funding, a partnership with Mon protocol, and a forthcoming integration of the newly unveiled Checkmate ecosystem token C into its game.

Ahead of its forthcoming PVP mode later in Q2 2024, Team Secret will advise Anichess on its game design, as well as market the game among its dedicated esports community.

Head of Anichess Brian Chan commented, “Esports has always been a core pillar of Anichess’ modernization of chess’ legacy. Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”

“Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community,” said Team Secret CEO John Yao.

Stay up-to-date and play the game via the Anichess website.

Coca-Cola, thanks to its collaboration with Riot Games, has become a founding partner of League of Legends: Wild Rift and Wild Rift Esports, the two fast-growing mobile gaming franchises. 

Coca-Cola and mobile gaming with League of Legends: Wild Rift and Wild Rift Esports

Global beverage giant Coca-Cola has reportedly become a founding partner of the League of Legends: Wild Rift and Wild Rift Esports mobile games. Here’s the announcement on Twitter:

We’re excited to welcome @CocaColaCo as a worldwide founding partner of Wild Rift Esports! pic.twitter.com/Cda9INrkLw

— Wild Rift Esports (@WildRiftEsports) March 24, 2022

“We’re excited to welcome @CocaColaCo as a worldwide founding partner of Wild Rift Esports!”

This is an innovative, multi-year partnership with Riot Games that gives Coca-Cola the opportunity to make connections with players and fans in a meaningful way. The first execution of the partnership can be seen in a recent Coca-Cola digital campaign, titled “It Must Be Real”, featuring scenes from Wild Rift Esports.

Speaking about this, Brad Ross, Global Vice President, Assets, Influencers & Partnerships, at The Coca-Cola Company said:

“We know that mobile gaming is a critical part of the future of gaming and we are excited to be working with the leader at the intersection of sports and entertainment, Riot Games. Coca-Cola was an early partner with League of Legends Esports and we know firsthand the power of gaming to unite people from all over the world in competition and fandom. Coca-Cola serves as an ally to gamers – uplifting and refreshing both players and fans”.

Specifically, Coca-Cola will also focus on creating value for the community through access to personalized rewards and experiences, including a weekly content series co-created with Wild Rift to uplift, entertain and support fans.

Coca-Cola with Riot Games to create opportunities for gamers

Wild Rift Esports, with Riot Games and Coca-Cola as a founding partner, has already launched its first official competitive season for 2022, in which all participating teams will compete in official tournaments to qualify for the first international tournament, the Wild Rift Icons Global Championship, which will take place this summer.

But Coca-Cola is not the first time it has collaborated with Riot Games. Back in 2014-2016, the global beverage brand partnered with League of Legends for its World Championship, creating custom viewing experiences with highly coveted collectible merchandise in multiple countries through film partnerships.

Speaking about this, Leo Faria, Global Head of Wild Rift Esports at Riot Games said:

“Coca-Cola helped launch what is now the biggest esports on the planet, League of Legends Esports, so I’m thrilled that they see the future in Wild Rift Esports as well. This partnership will span across more than 100 countries, including the eight regional leagues that serve as the foundation for our sport”.

From gaming to launching the first NFTs on OpenSea

In addition to gaming, Coca-Cola has also entered the world of Non-Fungible Tokens. Last summer, the brand created and auctioned its first NFTs on OpenSea on International Friendship Day on 30 July. 

On that occasion, Coca-Cola said that the proceeds of the sale would be donated to Special Olympics International, a friend and partner of Coca-Cola for more than 50 years. 

Not surprisingly, Coca-Cola’s signature NFTs were inspired by shared moments of friendship, created in collaboration with developer Tafi, a leading creator of custom 3D content for avatars and emoji systems. 

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