Latest news in the NFT and Metaverse sector with new players such as Vanity Fair launching MetaVanity and Animoca Brands together with Planet Hollywood Group announcing MetaHollywood.

Not only that, UEFA Foundation for Children along with ORIGYN are also set to launch new NFTs to benefit children, while VooVoo made the launch of its NFT Marketplace official on Sunday. 

Vanity Fair opens its first museum in the metaverse, MetaVanity

Italy’s famous fashion and culture magazine, Vanity Fair, has announced MetaVanity: its first museum in the metaverse. 

Abbiamo «costruito» un luogo dove conoscere, sperimentare, raccontare. E lo inauguriamo con una mostra che raccoglie 19 artisti della scena digitale internazionale. Il nostro viaggio nel nuovo mondo digitale continua… https://t.co/fJm4mcvayL

— Vanity Fair Italia (@VanityFairIt) April 21, 2022

Developed in collaboration with Valuart, MetaVanity will be presented at the 59th Art Biennale in Venice. Of course, being digital, the magazine’s new virtual museum can be visited by anyone by downloading the HADEM app available for iOS devices and soon for Android. 

MetaVanity consists of 12 rooms and 19 leading names of the international digital and crypto art scene, from Skygolpe to Jesse Draxler, from Luna Ikuta to Quasimondo, from Fabio Giampietro to Matt Kane, from Billelis to Federico Clapis.

MetaHollywood, the new Hollywood-themed metaverse and NFT marketplace

Animoca Brands and Planet Hollywood Group today announced the joint venture MetaHollywood, a new Hollywood-themed metaverse and NFT marketplace. 

The idea behind MetaHollywood is to create a Web3 metaverse that brings back the Hollywood experience, dedicated to film lovers, but also to studios and creators. Not only that, there will be a marketplace of NFT digital collectibles of moments, events and clips. 

Included in the marketplace will be collectible props used by movie stars such as Arnold Schwarzenegger, Tobey Maguire, Michael J. Fox, Jim Carrey, Sylvester Stallone, George Clooney, Scarlett Johansson, Jason Statham, and many others. 

In this regard, Planet Hollywood founder Robert Earl commented:

“I am thrilled to partner with Animoca Brands as we launch Planet Hollywood into the metaverse. The universal appeal of film, along with our unprecedented collection of iconic memorabilia, make the possibilities limitless. Through MetaHollywood, we will offer utility and functionality that is unrivaled in this burgeoning sector, and I cannot wait to see what our users create using the power of their imagination.”

VooVoo launches its new NFT marketplace on Sunday

VooVoo is an ambitious project that has just revealed the official launch date of its NFT marketplace, scheduled for this Sunday. 

The new NFT marketplace allows content creators to effortlessly create, mint, sell and collect NFT directly from their smartphone or any other media device. 

Digital assets on the VooVoo platform will be developed on the Solana blockchain which helps to ensure this with low fees, high security and great speed, offering the easiest way to get involved in the world of cryptocurrencies and NFTs.

Not only that, VooVoo‘s ambitions extend beyond the NFT space and through their partnership with Zilliqa, they plan to launch the VooVerse in ‘Metapolis’, recently unveiled in Miami. Here’s the announcement on Twitter: 

We are pleased to announce our long term relationship with #Zilliqa. The future of Voovoo is bright with this multi-level partnership. Developments in blockchain, #NFTs & #Metaverse demonstrates our commitment to innovation & in particular
immersive experiences. pic.twitter.com/26k6aSpO6i

— VooVoo | NFT (@VooVooNFT) February 18, 2022

“We are pleased to announce our long term relationship with #Zilliqa. The future of Voovoo is bright with this multi-level partnership. Developments in blockchain, #NFTs & #Metaverse demonstrates our commitment to innovation & in particular immersive experiences.”

UEFA Foundation with ORIGYN to present “NFTs for Good” 

The UEFA Foundation for Children is also getting in on the act with its new Non-Fungible Tokens by partnering with ORIGYN to preview “NFTs for Good” on the Impossible Things marketplace. 

The goal of the initiative is to create a unique selection of collectibles and NFTs to directly benefit the foundation’s mission of funding children’s rights in areas such as health, education and integration.

ORIGYN is the Swiss non-profit foundation dedicated to identifying, authenticating and unlocking the powers of ownership of valuable objects, creating NFT digital twins of historic collectibles, including one of the launch coins of the 2020 UEFA European Football Championship final between England and Italy.

Urs Kluser, general secretary of the UEFA Foundation for Children, said:

“We are thrilled to partner with ORIGYN to bring these important items to the world stage and for the benefit of The UEFA Foundation for Children. We share a united vision of leveraging next-generation technology such as NFTs to raise money for children and world citizens across the globe. There is no better collective mission.”

This unique set of UEFA Foundation for Children sports collectibles, as well as their corresponding digital NFTs, will appear exclusively on the ORIGYN-powered marketplace, Impossible Things, which will launch in Q2 2022.

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Vanity Fair Italia debuts in the Metaverse. Between yesterday and today, the Italian newspaper launched its first cover starring Virginia Raffaele and its first avatar, Vanity Player One, in its new digital version. 

Vanity Fair and the metaverse: the first cover with Virginia Raffaele 

Vanity Fair Italia launches today the first cover of the Italian magazine set in the metaverse starring the artist and performer Virginia Raffaele. 

La prima cover di un giornale italiano ambientata nella nuova dimensione digitale con l’artista e performer. È solo una nuova tappa dell’avventura di Vanity Fair alla scoperta del Metaverso. Con il debutto di Vanity Player One, l’avatar del giornale https://t.co/Z3GYArmirm

— Vanity Fair Italia (@VanityFairIt) February 15, 2022

Essentially, the photograph of Virginia Raffaele taken by Nima Benati for the new cover in the metaverse puts her at the centre of a symbolic multiform ring. It is a reworking in crypto art signed by the Swiss collective ValuArt, Vanity Fair’s partner. 

The gateway to the metaverse is provided by the QR code printed alongside the image which, when scanned with a smartphone, shows the transformation and animation of the cover. 

Vanity Player One, the magazine’s first avatar

In a post published yesterday in the Italian newspaper, another new entry in the metaverse was also revealed: Vanity Fair’s first avatar, called Vanity Player One. 

Vanity Player One will be the character that readers will interact with, a sort of alter ego, in order to discover the stories and contents presented in the future by the magazine. 

Just like in the case of the Milan Fashion Week, Vanity Player One has already become the protagonist of an unprecedented fashion shoot. 

In fact, Vanity Player One wore clothes and accessories photographed and reworked in 3D to be transposed into the metaverse. Like the avatar featuring the looks of Dior, Dolce & Gabbana, Sportmax and many others. 

From NFT covers to the metaverse

Vanity Fair Italia continues to keep up with the trends. The two products dedicated to the metaverse were a consequence of the creation of an NFT cover launched in September 2021. 

This was the cover featuring singer Elodie, which was tokenized as a Non-Fungible Token and sold for $25,000. The sum was then entirely donated to the non-profit organization Pangea. 

Regarding her debut in the metaverse, the Italian magazine also specified the following:

“the metaverse will be a place of unlimited creativity. To experience it, you will need an avatar and an NFT”.

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