From tomorrow, Thursday – 24 March until Sunday – 27 March, the famous platform Decentraland will host the first Metaverse Fashion Week. Hogan, in collaboration with Exclusible, has chosen this important event for its debut in this new web 3.0 dimension.

Hogan and its first NFT drop

Exclusible and Hogan will debut their first NFT drop at the Metaverse Fashion Week that will take place in these days.

The luxury brand has decided to launch its collection: “Hogan Untraditional NFT Collection” at a special afterparty – “Hogan- X “, on 26 March.

The event will also feature the virtual world’s first dance competition, with prizes consisting of POAPs, pre-sale NFT spots and exclusive NFTs, and the evening’s special guest will be superstar DJ Bob Sinclar.

It is worth adding that the NFT project will be curated by Braw Haus, the well-known creative studio that develops and helps the great digital artists of Web 3.0. 

In particular, the artists involved in this project are: Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek.

Hogan, by deciding to enter the metaverse, has indirectly taken a clear and defined position towards all these innovations and extraordinary new tools that web 3.0. is continuing to offer.

The luxury brand has made an important change, leaving a more traditional position to embrace a more innovative and sometimes futuristic vision of the world.

Hogan’s NFT drop

It’s already all set, following the after party premiere – “Hogan- X” the new series of Hogan’s signature NFTs will be available to the public from 3 April 2022 on exclusible.com; but that’s not all as Hogan doesn’t want to limit itself to a fleeting debut, its entry into the metaverse will go beyond the MVFW.

The fashion house has planned to land a pop-up store in Decentraland, within the Boson Protocol marketplace. 

Hogan will thus sell its physical products as redeemable NFTs within Boson Portal, a marketplace in the metaverse built specifically for the purchase of luxury and exclusive physical products in the form of NFTs.

Co-founder statements 

Thibault Launay, co-founder and CEO of Exclusible commented on this unique collaboration with Hogan:

“We are excited to work with Hogan for its first NFT drop. The metaverse opens vast opportunities for luxury brands to develop a new business segment around digital assets and connect with an entirely new generation of users”.

Hogan Chairman and Tod’s Group Vice Chairman Andrea Della Valle, on the other hand, said:

“Hogan has a natural instinct for innovation. This project is a step forward into the digital era for our brand. Exclusible’s innovative and highly sought-after web3 activations are world famous, so we decided to partner with Thibault and his team on this new venture. We look forward to debuting Hogan’s first NFT collection and throwing an amazing party”. 

Finally Boson Protocol co-founder – Justin Banon states: 

“Ahead of Metaverse Fashion Week, we’ve seen incredible traction so far from brands diving into selling physical goods as NFTs within Boson’s Portal’s Fashion District in Decentraland, cementing Boson Protocol’s position as the de facto solution for metaverse commerce. We are seeing huge demand amongst global brands to start selling their products in the metaverse and we are delighted to announce a long term partnership with Hogan”.

It is safe to say that this first collaboration with Exclusible, Braw Haus and Boson Protocol will certainly facilitate Hogan’s entry into the Web3 environment.

In the end, it is worth clarifying that the main objective of the fashion house is to engage a new community of young, digitally savvy consumers.

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