To support the global expansion of Japanese IP and blockchain, Animoca Brands Japan has partnered with Japanese game discovery platform and marketplace Tokyo Stupid Games. 

As for Tokyo Stupid Games, it’s working on a platform where physical assets can be tokenized on the blockchain – in this case Solana – linking real-world assets with NFTs. Spearheading Japanese brands and IPs, it aims to promote the use of web3 to help companies find new market fit and provide new user experiences within gaming, art, and more.

In its quest to support Japanese brands integrate with web3 and reach global recognition, Animoca Brands Japan will use its network – including parent company Animoca Brands’ over 540 portfolio companies – to assist Tokyo Stupid Games in terms of marketing and tokenomics. 

“We are excited to be working with Animoca Brands, a leading global player, to take on the challenges of the future with the vision of building a new economic sphere by bridging web3 and Japanese culture,” said Tokyo Stupid Games founder and CEO Rock No.6.

“Tokyo Stupid Games is working to promote Japanese brands and IPs both domestically and internationally through real-world assets in web3 games, an approach that is highly compatible with Animoca Brands Japan’s mission,” said Animoca Brands Japan COO Kensuke Amo.

“Through the activities of both companies, we will continue to promote Japanese culture to the wider world.”