Apparently it’s official: the second Lamborghini NFT collection is coming in February. The news is confirmed by the Blockworks Twitter account, which reads:

Lamborghini to launch its second NFT collection on NFT marketplace VeVe Feb 19

— Blockworks (@Blockworks_) February 15, 2023

NFT projects by Lamborghini: everything there is to know

Among Lamborghini’s various NFT projects, the first one is called Lamborghini Space Key. Through a collaboration with NFT Pro and RM Sotheby’s, the Sant’Agata Bolognese automaker received bids for the five copies of physical and digital artworks created by renowned artist Fabian Oefner exactly one year ago.

Each of Lamborghini’s other NFT auctions that followed were fifteen minutes apart. In addition, each auction lasted 75 hours and 50 minutes, which is the same time it took Apollo 11 to take off and enter lunar orbit.

It is worth mentioning that the Space Key contains carbon fiber elements that Lamborghini sent to the International Space Station in 2020 as part of a joint research program.

These elements, which have been engraved with a unique QR code, refer to the digital component: a series of five photographs of a Lamborghini Ultimae heading for the stars.

The images depict lifting the car off the ground at five different moments within seconds of each other. Components, the engine, transmission, suspension and hundreds of nuts and bolts splash off the car’s chassis like the combustion flame of a rocket.

It may look like a computer-generated image, but it is actually a work created entirely from real-world elements by artist Oefner. The photograph of Earth’s curvature was created by sending a probe balloon equipped with a camera to the edge of the stratosphere.

The artist then carefully assembled all these images to depict an artificial instant. Each of the five Lamborghini NFTs contains more than 600 million pixels. By enlarging the images, it is possible to observe the hidden details of these hyper-realistic photographs.

The Lamborghini Aventador worth $1.6 million

Prior to this new upcoming collection, the latest Lamborghini Aventador Ultimae was sold at auction with an NFT for $1.6 million. With one real and one digital version, this is how the Lamborghini Aventador LP 780-4 Ultimae Coupe version says goodbye.

The last ever example was sold at auction by RM Sotheby’s on 21 April at a record price of $1.6 million (more than 1.4 million euros). Not only that, along with the actual supercar the collector was awarded a one-of-a-kind NFT created in collaboration with digital artist Krista Kim, music producer Steve Aoki, and agency INVNT GROUP.

In addition to owning the most exclusive Aventador Ultimae in history, the collector received numerous Lamborghini-signed “bonuses.” For example, he will have access to VIP services such as virtual previews of future limited-edition models, a private tour of the Museum, and a virtual “Meet and Greet” with Steve Aoki and Kirsta Kim.

The NFT digital artwork was created by Krista Kim and is inspired by the customizations found on the real Aventador created through Lamborghini’s Ad Personam program.

Steve Aoki, on the other hand, created an exclusive soundtrack for the physical car and, as an expert in the NFT and crypto community, advised on the design of the model and artwork.

The Ultimae is simply the most powerful Aventador ever built. The Lamborghini is equipped with a 6.5 V12 “Rear Longitudinal” engine increased to 780 hp, which is 40 hp more than the S and 10 hp more than the SVJ.

Lighter by 25 kilograms than the S, it relies on a 7-speed ISR robotized gearbox to reach 355 km/h and accelerate to 100 km/h from a standstill in 2.8 seconds.

Just like the latest example, the other 599 Ultimae have also been customized down to the smallest details by their respective customers. The first models have already been delivered during the summer of 2021.

In order to distinguish it, it is enough to notice that the front air intakes have a different layout, while the alloy wheels are in the exclusive Silver Dianthus design.

Lamborghini’s four NFT series released until March 2023

The first two NFT-related projects mentioned above were a major success, and Lamborghini launched the next series, which started in August 2022 on the dedicated website. The protagonists of these virtual collectibles will, of course, be the Sant’Agata Bolognese company’s super sports cars.

Christian Mastro, Marketing Director of Automobili Lamborghini, said on the subject:

“Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of the dream of children and adults, an expression of design and art that underlines our value of authenticity. NFTs are the new unconventional and exclusive proposal, a way to pave the way for a new form of expression for the younger generations.”

In this new series of NFTs, collectors will be able to visit and discover numerous places with the Italian brand’s super sports cars. The collection consists of four NFTs released every month for four consecutive days until March 2023, available for purchase for 24 hours only. The fourth NFT will be available in a special, limited edition of only 63 units.

At the end of the campaign, only those who have acquired all the monthly NFTs issued, the three regular NFTs or three regular NFTs plus the limited edition, will receive a special NFT in addition.

In addition to the purchase of the NFTs, there will also be some exclusive experiences for collectors. During the course of the campaign, other exclusive surprises will be announced, including digital artwork of the Centro Stile Lamborghini produced for “The Epic Road Trip” campaign to those who purchase two full monthly collections.

Finally, for those who have completed the first four months there will be a chance to participate in a special tour of the Sant’Agata Bolognese headquarters.

Following its debut in the world of non-fungible tokens (NFTs) in early February 2022, Lamborghini is making its own way with a special space-related initiative.

Lamborghini’s new NFT project

Through a collaboration with NFT PRO and INVNT.ATOM, Lamborghini will take its supercars to places in space that travelers can visit and discover, collecting new NFTs every month for eight months until March 2023.

“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream. NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations”,

commented Christian Mastro, Marketing Director of Lamborghini.

The new collection consists of 4 NFTs released every month, available for a limited time of 24 hours. The last of the 4 NFTs will be available in a special edition and only 63 units will be released. To create even more excitement among collectors, those who have purchased all the monthly NFTs, i.e. the 4 regular NFTs or the 3 regular NFTs plus the limited edition, will receive an additional special NFT.

Lamborghini initiatives

Lamborghini does not want to limit itself to selling NFTs, but wants to offer some exclusive experiences for its collectors. Indeed, during the course of the campaign, some surprises will be announced. 

Among these surprises is a digital artwork of Lamborghini Style Center produced for “The Epic Road Trip” campaign for all those who will purchase two complete monthly collections. For those who complete the first four months, there will be a chance to participate in a special tour of the Sant’Agata Bolognese headquarters.

INVNT.ATOM collaborates with the NFT collection

INVNT.ATOM, the global digital innovation division of INVNT Group, led the creative, strategic, design, content and marketing communications for this collaborative launch with Lamborghini.

“Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage”,

said Scott Cullather, president and CEO of INVNT Group.

Lamborghini, a famous Italian luxury car manufacturer, has announced that it will certify parts of its cars using NFTs.

In recent years their use has grown mainly in the art world, but we must never forget that this type of use is only the starting point, the tip of the iceberg of what can all be potential applications of NFTs.

Lamborghini and NFTs: the collaboration with Go2NFT and Skey Network

Scuderia Vincenzo Sospiri Racing, an automotive team dedicated to GT racing supported by Lamborghini Racing, has decided to embrace Non-Fungible Token technology.

The pioneering project will be the result of synergistic work between former driver Sospiri, the Go2NFT platform and the Skey Network blockchain.

This project will make it possible to digitally monitor and guarantee the quality of each car’s parts.

Lamborghini Racing’s plan, however, in addition to being ambitious and futuristic, also carries a not inconsiderable burden of responsibility.

Vincenzo Sospiri stated:

“We have the great privilege to race in some of the greatest motorsport events in the world, with one of the world’s most recognised and beloved brands. This also brings great responsibility – to ensure that we can securely authenticate and audit every part of our racing fleet to monitor performance and ensure provenance. 

We are excited to pilot with Go2NFT and the renowned team at Skey Network to build NFT certification across our cars and other products to ensure we maintain the very highest standards of quality and control”.

Merchandise will also be certified

VSR’s project is actually a wide-ranging program.

The plan, in fact, is to expand the NFT certificate to include official merchandise and any team products.

Doing so would ensure fans of the authenticity of each and every product.

Boris Ejsymont, Go2NFT executive, also made statements on the matter:

“What better way to launch our new platform than alongside one of the better racing teams supported by one of the most famous car brands in the world. 

We know that provenance, accountability and quality control are key challenges for superbrands wanting to protect their IP and we believe that NFT utility can help create more trust and transparency for brands and their fans. This project with VSR is just the start of many such co-operations for beloved brands across the globe”.

NFTs thus allow a brand’s IP to be protected in a whole new way, while simultaneously giving certified security to its customers.

The racing world enters the crypto space

Contextualizing the news, it can be said that in 2022 the world of racing has, on several occasions, embraced the world of cryptocurrencies.

It is worth mentioning that in February the Formula 1 team, Red Bull Racing, made a $150 million partnership with the crypto exchange Bybit.

In March, Crypto.com made a deal with the Aston Martin Formula 1 team.

Under the agreement, the brand will display advertising on the exchange, bringing the automotive industry to better understand the cryptocurrency world.