Automobili Lamborghini and Animoca Brands announce Fast ForWorld, the new metaverse where fans can play and interact with the iconic vehicles. To access the new platform, enthusiasts will need to secure the first digital super sports car, a Lamborghini Revuelto.

Lamborghini and Animoca Brands race in the Fast ForWorld metaverse

Lamborghini and Animoca Brands have announced the new metaverse platform Fast ForWorld, created together with Motoverse and Gravitaslabs.

Fast ForWorld is here!
In partnership with @AnimocaBrands, @TheMotorverse, & @Gravitas_Labs, we’re pushing the boundaries of digital engagement.
Don’t miss the details for the interoperable Lamborghini Revuelto and Genesis Capsule launch on TheMotorverse – the journey starts now!

— Lamborghini (@Lamborghini) October 2, 2024

“Fast ForWorld is here! In collaboration with @AnimocaBrands, @TheMotorverse, & @Gravitas_Labs. We are pushing the boundaries of digital engagement. Don’t miss the details of the launch of the Lamborghini Revuelto and the interoperable Genesis Capsule on TheMotorverse: the journey starts now!”

With Fast ForWorld, fans, players, and owners will finally experience, play, interact, and collect digital collectibles, being rewarded for their commitment

This partnership marks the first interoperable implementation of Automobili Lamborghini based on blockchain of its iconic vehicles in games.

Specifically, Fast ForWorld was designed, developed, and distributed by Gravitaslabs, and it is intended to become Lamborghini’s hub for digital engagement and Web3 initiatives. 

Lamborghini and Animoca Brands and the iconic cars in the metaverse available from November 2024

The new Fast ForWorld platform will also collaborate with Motorverse, the ecosystem of digital vehicles, racing games, and motor culture created by Animoca Brands. 

The idea is to offer an experience in which players will soon be able to buy, sell, own, and drive the iconic Lamborghini supercars in a series of games in the Motorverse. 

Such cars will be introduced as interoperable digital assets, accessible on multiple gaming platforms starting from the launch, including Torque Drift 2, REVV Racing, Motorverse Hub, and the proprietary experience of Fast ForWorld.

In any case, the first version of Fast ForWorld will go live on November 7, 2024. On the platform, there will be a 3D wallet to store users’ digital items and interoperable features. This way, users will be able to interact and play with their cars.

The first access to Fast ForWorld requires enthusiasts to secure the first digital super sports car, a Lamborghini Revuelto.

The car acts as an access key to an interoperable ecosystem and is paired with the Genesis Capsule of Fast ForWorld, which unlocks exclusive benefits both within the platform and beyond. The interoperable Lamborghini Revuelto and its connected Genesis Capsules will be available globally in November 2024.

The achievement of automotive excellence with cutting-edge technologies

It was August 2024, when Animoca Brands was excited to announce its new partnership with Lamborghini.

The idea was to succeed together in shaping the future of brand engagement in the automotive sector, involving the famous Italian luxury car brand. 

Specifically, the shared goal of Animoca Brands and Lamborghini was precisely to create an experience that marked automotive excellence with cutting-edge technology. 

To succeed in this mission, two other exclusive partners have been chosen: the creative design studio Gravitaslabs and the technology company Motorverse. 

Mark Zuckerberg, founder of Meta (formerly Facebook), is now the fourth richest man in the world, thanks to the growing trend of the metaverse and AI sectors.

Zuckerberg is the fourth richest man in the world thanks to the trend change in the metaverse 

After three years since the rebrand of Facebook to Meta, finally the founder Mark Zuckerberg can also celebrate a new achievement: the fourth place in the ranking of the richest men in the world. 

And in fact, according to the updated ranking by Bloomberg, Zuckerberg is now in fourth place with a net worth of 201 billion dollars.

This success comes after last October 2021, Facebook had become Meta, inaugurating the new trend of the company: the metaverse.

As of today, therefore, Zuckerberg is just below the podium, behind the three richest men in the world: Elon Musk with 272 billion dollars, Jeff Bezos with 211 billion dollars, and Bernard Arnault with 207 billion dollars. 

The rise of Zuckerberg also reflects the progress of his company in the world of the metaverse, launching new hardware and supporting and involving Artificial Intelligence (AI). 

Looking at the shares of Meta Platforms, with ticker META, it is easy to notice how in this 2024 their value has exceeded $400, reaching highs of over $600. At the time of writing, the shares of META are worth $567.

The trend of the metaverse: hardware production attracts Zuckerberg and other global giants

Recently, it has been analyzed how besides for Zuckerberg’s Meta, the bet on the metaverse trend has also become attractive for other corporate giants. 

In fact, just like Meta, Apple, Google, Microsoft, and Nvidia are currently developing new devices for the metaverse. 

For example, Microsoft is in partnership with Samsung for hardware production for the metaverse that should challenge Apple’s Vision Pro headsets. However, these devices will not be available before 2026. 

On the contrary, Apple presented its Vision Pro AR/VR last June 2023, officially entering the world of the metaverse.

More recently, there is Google, which in June 2024, has instead formed a partnership with the company Magic Leap to offer immersive experiences and promote the AR/VR ecosystem. Magic Leap has already released a head-mounted augmented reality display, called Magic Leap One, which overlays computer-generated 3D images onto real-world objects. 

Meta and its Q2 2024 report: trust now in AI

While 2024 seems to be prosperous for META stocks and for, today, also Zuckerberg’s net worth, the Q2 2024 report of the company does not seem to have been satisfactory.

In fact, it seems that the metaverse was the sector in which the company recorded a loss of 4.5 billion dollars. 

Fortunately, however, Zuckerberg had already stated at that time that he wanted to involve AI, and in fact create a model based on Artificial Intelligence. 

Specifically, Zuckerberg clarified that Meta intends to scale its AI business by narrowing the company’s focus and investing more capital in AI research. Here are the words of the current fourth richest man in the world: 

“We have released the first frontier-level open-source AI model and continue to see good traction with our Ray-Ban Meta AI glasses”

DeLorean, the company behind the time machine from “Back to the Future”, lands in the metaverse and Web3, thanks to the partnership with Motoverse by Animoca Brands. For the occasion, the iconic sports car DMC-12 by DeLorean Motor Company will appear in the game  Motoverse as a limited edition NFT collection. 

DeLorean from “Back to the Future” will now travel in the Motorverse metaverse 

DeLorean Motor Company (DMC), famous for its iconic sports cars and the famous time machine from “Back to the Future,” has just formed a new partnership with Motorverse of Animoca Brands. 

“A new milestone in the culture of the digital vehicle! We are excited to welcome the legendary @deloreanmotorco x @deloreanlabs to @IlMotorverso. Explore the Motorverse, where interoperability and the digital vehicle culture are redefining the experience like never before! @TheMotorverse, one of the largest open ecosystems in the world for motorsports, digital vehicles, and racing games powered by Web3, is proud to announce a new partnership with @deloreanmotorcorinomata for its iconic sports cars.”

In practice, DMC has decided to choose Motorverse, one of the largest open ecosystems in the world for motorsports, digital vehicles, and racing games powered by Web3.

Not only, for the occasion, the iconic sports car DMC-12 by DeLorean will appear in some Motorverse Web3 game titles, as a limited edition NFT collection.

DeLorean and its iconic cars in the Motorverse metaverse

This by DeLorean is truly a first entry into the digital sector of the metaverse and Web3. In this regard, the president of DeLorean Labs, Evan Kuhn, commented:

“We couldn’t be more excited to have partnered with Motorverse, a cutting-edge Web3 innovator that will revolutionize digital racing games and motorsports through a community-building approach. There is a huge symmetry between Animoca Brands’ model and the paradigm-shifting initiatives we are advancing at DeLorean. Our partnership with Motorverse will be an important part of our new digital ecosystem.”

Also Will Griffiths, GM of Motorverse has released his comments:

“We are thrilled to announce our partnership with DeLorean Motor Company. Its commitment to precision engineering and luxury perfectly aligns with our mission to offer the Motorverse community the best possible gaming and motorsport experiences thanks to Web3 technology.”

The DeLorean became famous for being the company behind the famous time machine from the trilogy “Back to the Future”. The time machine was that vehicle used by the protagonist to travel through history and, therefore, time. 

In the story, the time machine was built by the protagonist, starting from a series model of the car DeLorean DMC-12.

The partnership with Lamborghini to engage fans with new experiences

Last August 2024, Motorverse had also conquered another well-known brand in the sector: Lamborghini. 

And in fact, the famous Italian luxury car brand has decided to create a new game in the metaverse, through Motorverse, GravitasLabs, and Animoca Brands.

Specifically, the general objective is to shape the future of brand engagement in the automotive sector. To do this, the companies involved have decided to offer unique experiences to the fans and customers of Lamborghini. 

In this column dedicated to the latest news on the Metaverse Blockchain, two projects emerge. On one hand, the launch of HTC’s no-code platform Viverse Create, dedicated to developers and creators without experience. On the other hand, the collaboration of Wētā Workshop from The Lord of the Rings with the Lamina1 blockchain, to launch a new narrative on the metaverse. 

Metaverse on blockchain news: the new no-code platform Viverse Create by HTC

HTC, a technology company from Taiwan, has launched a new experience of world and game creation: “Viverse Create”. 

This is a no-code platform that allows all users to create multiplayer experiences within the Viverse metaverse, even for those who are not developers. 

“Unleash your creativity with a new way to build and explore virtual spaces. VIVERSE Create is the spatial computing platform for building, exploring, and playing in no-code worlds.”

In practice, the new creations by users developed on Viverse Create can be shared on all HTC devices, such as Virtual Reality (VR) headsets, but also mobile phone, PC, or Mac. 

A peculiarity of Viverse Create could precisely be that of bridging the gap between professional developers and those who wish to immerse themselves in the realm of virtual world creation. 

Not only that, with Viverse Create, HTC guarantees the simplicity of sharing new experiences created by users, without requiring any installations, but using a single secure link. 

Metaverse on blockchain news: Wētā Workshop and Lamina1 and the new project

Another Metaverse project on the blockchain horizon involves Wētā Workshop, known for building the world of The Lord of the Rings films, and Neal Stephenson’s Web3 company Lamina1.

According to what has been reported, the two are working on a new project (still untitled) of interactive storytelling, created directly on Lamina1.

This experience will give rise to a new standard for the development of intellectual property and world-building, through immersive experiences that incorporate the action and contributions of the fans.

In fact, at the moment, fans are invited to uncover the story behind a mysterious set of “Artefatti” that will be based on the themes and the story of Stephenson’s catalog of works.

Immediately after, the superfan will take on the new role of creator, using their discoveries to directly contribute to the expansion of the universe and own a piece of history.

“#Artefact is not just another content release by two well-known creators. The upcoming collaboration between @nealstephenson & @wetaworkshop will be the first showcase of a major multimedia property that will be launched on LAMINA1.”

On one hand, Lamina1 has been working for years on its Web3 platform and blockchain protocol to incubate, distribute, and monetize the next generation of digital content for creators. 

On the other hand, Wētā Workshop is a special effects and design company that director Peter Jackson created for the film trilogy of The Lord of the Rings. It has also worked on projects like Blade Runner 2049 and Avatar. 

The largest companies in the world by market cap attracted by the metaverse

Apparently, the metaverse continues to attract the operations of the largest companies in the world in terms of market cap, despite many claiming that the sector is in sharp decline. In fact, Apple, Google, Meta, Microsoft, and Nvidia continue to develop new devices for the metaverse.

Among the latest news, there is the one concerning Microsoft which, in partnership with Samsung, should engage in the production of OLED panels that could power a new line of headsets for mixed reality. 

On this news, not much is known yet, except that mass production will not start before 2026. In any case, what is possible is that this new device from Microsoft wants to challenge Apple’s Vision Pro headphones and push its applications towards the Meta Quest headset.

Even Google is coming off a new collaboration in the metaverse, with the company Magic Leap, with the aim of offering more immersive experiences and promoting the AR/XR ecosystem. Not surprisingly, Magic Leap has released a head-mounted augmented reality display called Magic Leap One, which overlays computer-generated 3D images onto real-world objects.

Despite it seems that metaverse and NFT are fading, the largest companies in the world by market cap seem to believe in it, producing hardware for the sector. The latest news concerns Microsoft which, together with Samsung, will launch its line of headphones for mixed reality. 

Metaverse and NFT: the launch of the new line of headphones by Microsoft with Samsung

Apparently, the metaverse and NFT sector continues to attract the operations of the largest companies in the world in terms of market cap. In fact, Apple, Google, Meta, Microsoft, and Nvidia, for example, are currently developing new devices for the metaverse. 

The latest news concerns Microsoft which, together with Samsung, is ready for the production of OLED panels that could power a new line of headsets for mixed reality. 

According to what reported, the Microsoft-Samsung partnership is in its early stages, with mass production that will not start before 2026.

This Microsoft device should challenge Apple’s Vision Pro headphones. Not only that, it is also rumored that the device would focus on viewing video and gaming content on a flat screen, not on involvement in the “metaverse”.

The mission of Microsoft seems to have been for a few years to push its applications towards the Meta Quest headset. It is an exciting amount of potential competition for the mixed reality space, provided that one of these headsets actually manages to get out the door.

Metaverse and NFT: Apple and Google and their devices

While Microsoft works on something that could arrive in the market in the near future, other corporate giants are already in the sector at this moment. 

And indeed, as already mentioned, Apple has presented its Vision Pro AR/VR, last June 2023. The device represented for Apple its entry into the world of augmented reality and the metaverse.

At that moment, the Apple product was intended to compete with VR headsets like the Meta Quest and other major devices. 

As for Google, instead, last June 2024 strengthened its partnership with the company Magic Leap to offer more immersive experiences and promote the AR/XR ecosystem.

Magic Leap has released a head-mounted augmented reality display, called Magic Leap One, which overlays computer-generated 3D images onto real-world objects.

The change of direction for Meta by Zuckerberg

Speaking of Meta, Mark Zuckerberg’s company, it seems that its name change to focus entirely on the metaverse is not yielding the desired results. 

And in fact, in its Q2 2024 report released recently, an additional loss in the sector of 4.5 billion dollars is evident. 

It concerns the activities on Reality Labs which, from 2019 to today, has a total loss of almost 60 billion dollars. Yet, not everything seems lost. 

In compensation, in fact, it seems that Zuckerberg is making room for a new model based on Artificial Intelligence that is increasing his revenue, closing the quarter in the bull. 

Lamborghini has formed a partnership with Animoca Brands to create a new gaming experience in the metaverse. The famous Italian luxury car brand is ready to offer unique experiences to its fans and customers. 

Lamborghini and gaming in the metaverse of Animoca Brands

Animoca Brands, the company that promotes digital property rights for gaming and the metaverse, has announced the new partnership with Lamborghini. 

“We are excited to announce our collaboration with @Lamborghini! Together, we will advance the digital culture of the vehicle to shape the future of brand engagement in the automotive industry. @IlMotorverso is involved. Wen Lambo”

The shared goal is to offer unique experiences to Lamborghini fans and customers, marking automotive excellence with cutting-edge technologies. 

In fact, Lamborghini and Animoca together also aim to shape the future of brand engagement in the automotive sector.

To achieve this mission, bull and bear have been chosen as exclusive partners for this initiative, the creative design studio Gravitaslabs and the tech company Motorverse.

Lamborghini enters gaming in the metaverse with Animoca Brands, Motoverse, and Gravitalabs

The leading Web3 company, Animoca Brands, has therefore managed to conquer even Lamborghini. 

Animoca Brands leverages blockchain to provide digital property rights to consumers around the world and contribute to the creation of an open metaverse.

The company develops and publishes a wide portfolio of products, including original games such as The Sandbox, PHANTOM GALAXIES, Life Beyond, and Crazy Defense Heroes. Not only that, there are also products that use popular intellectual properties from the world of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP and Formula E. 

Among the two special partners chosen for Lamborghini and the metaverse, there is also Motorverse, which is an open ecosystem and a global community for digital vehicles, racing games, and motorsports. 

Here, car and motorcycle enthusiasts, motorsport fans, and players can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, developed in collaboration with leading car brands, top motorsport IPs, such as MotoGP, Formula Drift, Formula E. 

On the other hand, there is Gravitaslabs which is a creative design studio, as well as a tech company that manages an interactive and immersive marketing platform used by iconic global brands.

With Gravitaslabs, brands create a new audience and business from Web3, using blockchain technology, NFTs, and digital products and gamified eCommerce solutions. Gravitaslabs, with its partners Lightlink, Meta-Stadiums, and Rarible, serves companies in the automotive, entertainment, sports, and fashion sectors.

The NFT collections 

The news today brings Lamborghini into the metaverse sector, but the famous Italian automotive brand has been traveling in the NFT sector for some time. 

And indeed, there are already several Lamborghini NFT projects. Among the various, in February 2022, Space Time Memory was launched, a series of five photographs of a Lamborghini Ultimae taking off towards the stars and celebrating human exploration in space. 

Here, the Swiss artist Fabian Oefner has created the compositions from real elements, capturing more than 1,500 individual parts of a real car. 

Illuvium and Samsung join forces to redefine home entertainment, with Illuvium taking center stage at the Samsung booth at Gamescom, showcasing an immersive gaming metaverse experience on the latest generation Web3 TVs.

Let’s see all the details below. 

Metaverse: launch of Illuvium on Samsung’s web3 TV

As anticipated, Illuvium has announced its collaboration with Samsung, which will be unveiled at Gamescom. This partnership includes the presentation of Illuvium at the Samsung pavilion, bringing the future of gaming next-gen into the spotlight.

The collaboration between Illuvium and Samsung thus marks the beginning of a new era of digital convergence and immersive experiences. 

With Illuvium in the spotlight on Samsung’s cutting-edge Web3 TVs, users will have the opportunity to explore the details of the game with unprecedented clarity. 

This agreement aims to make Illuvium accessible to a global audience thanks to Samsung’s innovative hardware.

At the Samsung booth at Gamescom, participants will be able to try the three Illuvium games: Overworld, Arena, and Zero. 

It will be possible to explore varied and breathtaking worlds, demonstrate tactical skills in PvP matches, and build cities through collaborative and competitive interactions. 

Visitors will also have the opportunity to win exciting prizes, including 10 NFT GEN3RATOR, the new innovative digital tool from Samsung that unlocks exclusive features on Samsung’s Web3 Roadmap.

The GEN3RATOR campaign is a fundamental pillar of this partnership, designed to unite the Illuvium and Samsung communities. 

This initiative aims to significantly expand visibility, potentially reaching hundreds of millions of Samsung customers through extensive marketing campaigns, markets like OpenSea and various PR channels.

How to participate: the rules with NFTs

Samsung has selected key partners for the TX1 campaign, and Illuvium is one of only two partners in the gaming sector. 

To participate, users will need to acquire two types of NFT: the Samsung Gen3 Chip and the GEN3RATOR.

Combining these NFT activates the GEN3RATOR, which grants access to exclusive partner NFTs, including 2,000 pieces of Illuvium and others. These digital assets are digital artworks and not physical products.

The partnership between Illuvium and Samsung represents a fundamental milestone in the evolution of digital connectivity and immersive experiences. 

Thanks to Samsung’s vast distribution network, Illuvium will enter the homes of millions of people, exponentially increasing its visibility and diffusion.

With the beginning of this new digital era, the potential for creativity, connection, and immersive experiences is limitless. 

Samsung records a record increase in operating profits thanks to the demand for AI chips

Samsung has reported a significant increase in its operating profits in the second quarter, driven by the growing demand for AI processor chips AI.

The South Korean company announced quarterly revenues of 74.07 trillion KRW (53.5 billion dollars), marking a 23% increase compared to the previous year and exceeding analysts’ forecasts. 

The operating profit reached 10.44 trillion KRW (7.5 billion dollars), a surprising increase of over 1,450% compared to the 670 billion KRW of the same quarter last year, the highest since the third quarter of 2022. 

Samsung, like other industry leaders such as Nvidia and Microsoft, is benefiting from the expansion of AI, with particular growth in its chip division. 

Quest’ultima ha registrato un profitto di 4,7 miliardi di dollari, evidenziando una ripresa post-pandemia e una crescente focalizzazione sui chip per AI destinati ai server dei data center. 

The demand for high bandwidth memory (HBM) chips has risen by 50%, confirming the growing interest in AI applications and suggesting a continued expansion in the segment for the rest of the year.

Metaverse land prices have fallen nearly 95% from their peak values, according to a CoinGecko report.

In 2024, the cost of metaverse lands ranged between 0.08 ETH and 1.88 ETH, representing an average 72% drop from their all-time high. Over the years, the price drops compared to their peaks were 34% from 2023 and 55% from 2022.

Among the various metaverse projects, Sandbox has experienced the most notable decline. Its average floor price fell from 2.86 ETH in 2021 to 0.13 ETH in 2024, marking a 95% decrease. 

Conversely, NFT Worlds, which rebranded to TOPIA Worlds in 2023 under the larger Hytopia brand, showed relative resilience. Despite a 65% drop from peak to bottom, its floor price decline was less severe compared to others. 

Other NFT collections with significant drawdowns are NFT Worlds (-45%), Otherdeed (-85%), and Decentraland (-89%).

The report highlights an “interesting trend” in Somnium Space, an open and social virtual reality (VR) world built on the Ethereum blockchain. Its peak average floor price was observed in 2023 at 0.98 ETH, up from 0.57 ETH in 2022. 

This increase coincided with the release of the Somnium VR1, a high-end VR headset, and significant development announcements. 

Days of high prices

During the last stretch of the bull market in 2022, NFT Worlds commanded the highest prices, with an average floor price of 3.29 ETH and an all-time high of 13.5 ETH in March 2022. 

Otherdeed, from Yuga Labs’ metaverse Otherside, followed with an average price of 1.98 ETH and a peak of 5 ETH in May 2022. Sandbox and Decentraland also saw high valuations, with average floor prices of 1.91 ETH and 1.73 ETH, respectively.

The surge in prices in 2022 corresponded with record-high interest in the metaverse. Google search trends for the term ‘Metaverse’ peaked in January 2022, reflecting a 106% increase from 2021 and mirroring the heightened interest in digital real estate and Web3 technologies during the bull market.

CoinGecko’s methodology involved examining the prices of selected metaverse lands in ETH from Jan. 1, 2021, to June 25. The metaverse lands analyzed included Otherdeeds, Sandbox, Decentraland, Somnium Space, Voxels, Worldwide Webb, NFT Worlds, and Topia Worlds. 

Mentioned in this article

Meta has released its Q2 2024 report, in which a further loss in the metaverse sector of 4.5 billion dollars is noted. On the other hand, the founder and CEO of Meta, Mark Zuckerberg, believes in the new model based on Artificial Intelligence that will become the most used AI assistant in the world by the end of the year. 

Meta and Q2 2024: losses in the metaverse to focus investments on AI

Meta Platforms has published its Q2 2024 report, where a further loss in the metaverse sector of 4.5 billion dollars emerges.

These are the activities on Reality Labs which, from 2019 to today, accounts for a total loss of almost 60 billion dollars.

Yet, the platform of Mark Zuckerberg remains positive, reporting a revenue exceeding expectations of 49 billion dollars, with an increase of 22% compared to last year. This quarter remains for Meta the second most important ever. 

At stake, in fact, is Meta AI, the new model based on Artificial Intelligence which, according to CEO and co-founder Zuckerberg, will become the most used AI assistant in the world by the end of the year. 

In this regard, here are the words of Zuckerberg: 

​​”We had a very positive quarter and Meta AI is on track to become the most used AI assistant in the world by the end of the year. We released the first frontier open-source AI model, we continue to see good traction with our Ray-Ban Meta AI glasses, and we are recording good growth across all our applications”.

Meta: disappointments in the metaverse sector but hopes and investments in the AI sector

Going into more detail, Meta recorded 13.5 billion dollars in profits. 

In this regard, Zuckerberg emphasized that these revenues largely come from his advances in artificial intelligence and the growth of his apps, including Threads and WhatsApp.

The new Q2 2024 report from Meta has been appreciated by investors, to the point that in the last 24 hours, the price of META shares has risen up to $474.83. 

In any case, Meta has stated that it plans to significantly increase its capital investments in 2025, focusing primarily on AI research and development.

The coalition against digital fraud

At the end of May, Meta insieme a Coinbase, Kraken, Ripple, Gemini, Global Anti-Scam Organization e Match Group, formed a coalition “Tech Against Scams”. 

In practice, the objective of such cooperation is to join forces to combat online fraud and fraudulent financial schemes. 

It is about bringing together all the knowledge and expertise from various sectors, in order to implement a plan that aims to protect users. 

Mocaverse, a metaverse funded by Animoca Brands, MOCA Foundation, and Ton Foundation, have just closed an important strategic partnership.

The alliance between the parties is driven by the goal of creating new connections and facilitating the adoption and growth of their respective cryptographic ecosystems.

At the center of this collaboration, we see exchanges of technological infrastructures, mutual purchases of tokens, and social initiatives.

All the details below.

Mocaverse: the metaverse of Animoca Brands joins forces with TON 

One of the main crypto news of today features the metaverse Mocaverse, MOCA Foundation, and TON Foundation.

These 3 projects have formed a strategic partnership to enhance their ecosystems, by combining their resources and committing to mutual expansion.

In detail, Mocaverse, an on-chain consumer network sponsored by the group Animoca Brands, will provide support for the development of a network based on decentralized identity.

By doing so, Ton Foundation and Moca Foundation will use the Mocaverse identifier (DID) Moca ID to promote a cohesive network focused on on-chain reputation.

In the midst of this collaboration, the TON Society ID resource will also be central, improving interoperability between the parties and pushing for a “cross-pollination” of users.

Moca ID and TON Society ID therefore aim to provide users with a means to express their identity and values on-chain within their respective ecosystems.

Furthermore, as part of the partnership, the metaverse Mocaberse and the two foundations TON and MOCA commit to integrating their technological infrastructures.

In fact, the flagship interoperable product SDK of Mocaverse Real Network, and the Telegram Mini App Platform are becoming accessible products for all 3 communities.

In accordance with the long-term strategic objectives of the respective foundations, the agreement provides for the integration of social gaming products and IP experiences.

To support the onboarding of new users, the projects also plan to launch a hackathon co-branded and a community accelerator for talented developers.

The three parties agree to use their reasonable efforts to present new decentralized novelties to investors within their respective networks for investments.

Token exchange and growth opportunity for all 3 communities

The collaboration between the metaverse Mocaverse, MOCA Foundation, and TON Foundation also includes a strategic exchange of tokens.

According to the agreement, 20 million dollars worth of MOCA and TON cryptocurrencies are made available by the respective ecosystems.

In this way, cross-pollination of users is encouraged, including joint airdrop through The Open League of TON and the PointFi platform of Moca Network.

Thanks especially to this type of economic incentives, the platforms manage to secure a customer base and can aim to expand their stages. 

Cryptographic developers will also have a special opportunity for cohesion, where they can brainstorm ideas and collaborate on new common projects.

We are excited to announce our strategic partnership with @ton_blockchain to grow the interoperable consumer network. Together, we are driving true consumer crypto adoption!

900M + 700M = 1.6 Billion+ Addressable Users
With Moca Network’s 700m+ addressable users, this… pic.twitter.com/gIGugmlxwF

— Mocaverse (@Moca_Network) July 22, 2024

The partnership sees Mocaverse play a central role, as the executive arm to meet the strategic objectives of the MOCA and TON foundations.

More closely we can state how the metaverse portfolio of Animoca Brands, which consists of over 450 companies, will be integrated with the TON blockchain.

Thus, this broad ecosystem will provide the consumer level of content focused on culture and entertainment to the TON ecosystem.

On the other hand, this latter guarantees a base of over 900 million active users through the official Web3 infrastructure of Telegram Messenger.

To address the various challenges and common objectives of Mocaverse, MOCA Foundation and TON Foundation will establish a steering committee. The task will be to guide partnership initiatives and develop further areas of collaboration for combined growth.

The comments of the Mocaverse, MOCA, and TON representatives

There is certainly no shortage of comments from members of the MOCA, TON groups, as well as those from the president of Animoca Brands who supports the Mocaberse metaverse.

Starting from the latter, we report the words of the visionary Yat Siu, who has been managing the gaming software company and the affiliated venture company since 2014.

“The collaboration between Mocaverse, TON Foundation, and MOCA Foundation is an exciting milestone in our shared mission of mass adoption of Web3 and the advancement of digital property rights. The unique partnership between Telegram and TON Foundation and the collaboration unveiled today offer an opportunity to bring Moca ID and Realm Network SDK to Telegram’s 900 million users, which we believe could exponentially amplify all our respective network effects”.

At home, TON instead took the floor Steve Yun, president of the board of the Toncoin Foundation, who commented as follows:

“The vision of freedom of interaction of TON strategically aligns with Animoca Brands’ focus on digital property rights. This partnership validates that TON has become the platform of choice for games and social apps. The reputation system we co-create will become a powerful opt-in platform through which users can express their identity and values on-chain. We are excited to take a bull leap with Animoca Brands towards the widespread adoption of blockchain applications”.

It is clear that everyone agrees that the collaboration will offer important connections and new opportunities across different horizons, creating a positive impact for all 3 crypto ecosystems.

Very important in this regard is also the comment by Manuel Stotz, member of the TON Foundation board and founder and managing partner of Kingsway Capital, which reads:

“The partnership between Animoca Brands and the TON Foundation brings together the two main players in Web3 content, community, and distribution that, in this combination, will drive unparalleled scalability and value creation opportunities in blockchain gaming and beyond”.

Airdrop of the Mocaverse metaverse: analysis of the MOCA token

As mentioned, the partnership between the Mocaverse metaverse, and the MOCA and TON foundations, will also feature the upcoming crypto airdrops that will be released by the respective ecosystems.

Speaking of airdrop, we cannot fail to mention the one from MOCA (Mocaverse token) that arrived on the market on July 11, 2024.

The project offered an amount equal to 10% of the total supply of MOCA to the holders of Moca NFT as a form of contribution for support in the initial phases of the platform.

Those who received the airdrop can claim their prize until August 10, with ⅓ of the allocation unlocked at the TGE. The remaining portion of the reward will be unlocked in a linear vesting over 52 weeks, with a 3-month cliff (second claim date October 11).

Also for the possessori di Moca ID, an element of decentralized identity of Mocaverse, a share of the airdrop is planned.

On the day of the TGE of MOCA and the listing on major exchanges, the crypto reached a maximum price of 12.5 dollars. The following day it briefly continued the bull phase, growing up to 13.2 dollars, before starting a retracement phase.

From the top to the prices of Saturday, July 20, MOCA has lost 43% of its value with a price dynamic typical of airdrop launches.

After an initial phase of FOMO, the selling pressure started to be felt, pushing the quotations downwards.

After today’s partnership announcement, however, MOCA recorded a 25% pump in just a few minutes, only to retrace slightly. The agreement with the TON ecosystem and the expansion possibilities with Telegram have led investors to appreciate the cryptocurrency more.
We will see in the coming days how it reacts to the news and if it manages to reach new highs. At the moment, MOCA’s market capitalization is just 80 million dollars.