Unstoppable Domains and Pudgy Penguins have collaborated to offer an innovative solution for accessing the digital world through Web3 domains. 

Thanks to .pudgy domains, users can now abandon traditional password-based logins and use personalized identities to access the pudgy world in a single step.

Let’s see all the details below. 

Web3: simple and secure access to the Pudgy Penguins world with personalized identities

As anticipated, Unstoppable Domains, leader in the provision of Web3 domains and digital identity solutions, announced today an innovative integration with Pudgy Penguins.

This new development will allow users to access Pudgy World using their .pudgy domains, representing a significant step forward in the accessibility of the virtual world and in the user experience.

The new single sign-on feature introduced by this integration allows users to access Pudgy World through a personalized digital identity owned by the user themselves. 

Unlike traditional logins based on Google or Apple, users can now use their .pudgy domains to access the platform, ensuring greater privacy and autonomy.

With thousands of .pudgy domains minted in just three months, the community’s enthusiasm demonstrates the strong adoption of this new approach. 

Sandy Carter, COO di Unstoppable Domains, commented as follows: 

“This integration with Pudgy Penguins allows users to truly own their digital identity and control their virtual experience. By logging in with .pudgy domains, users break free from the constraints of Web2 and now have a completely unified experience throughout the Pudgy world.”

Properties and customization

The .pudgy domains offer users the opportunity to express their individuality within the Pudgy Penguins community. This integration goes beyond the simple username, allowing users to represent their digital self in the virtual world. 

Unlike traditional login methods, .pudgy domains offer an unprecedented ownership and control over digital identity, serving as a passport for chat, events, and exclusive activities.

Luca Netz, CEO di Pudgy Penguins, stated: 

“We are excited to offer our community a more unified experience through this integration with Unstoppable Domains. The ability to log in with their .pudgy domains offers a unique experience in Web3, perfect because, in the virtual world, individuality and ownership are extremely important.”

With the expansion of the Pudgy ecosystem, .pudgy domains will be adaptable to new functionalities, ensuring that users’ digital identities remain relevant and valuable. 

The companies are exploring additional features, including profile badges for users of .pudgy domains and expanded integrations within the Pudgy ecosystem.

The access function via the .pudgy domain will be launched in the fourth quarter of this year. Thus marking a significant milestone in the evolution of access to the virtual world and digital identity management.

All-time high for Web3 user engagement in Q2 2024

In the second quarter of 2024, Web3 user engagement reached unprecedented levels, with approximately 10 million unique daily active wallets (dUAW). This represents a 40% increase compared to the first quarter of the year.

A report by DappRadar from July 4 highlights unprecedented growth that has affected various sectors of decentralized applications (DApp), leading to an overall bull trend.

Social dApps and NFT have been the main protagonists of this expansion. The social sector recorded the most significant increase, with a 66% rise in dUAW.

The blockchain gaming sector has also seen an increase in users, despite a slight decrease in its market share.

Decentralized exchanges (DEX) have seen a significant increase in user activity. Uniswap recorded an 80% increase in dUAW, while Raydium saw a 134% growth, thanks to the influx of meme coin traders. 

The NFT marketplaces have reached their peak usage since the first quarter of 2023, with a trading volume of 4 billion dollars over 14.9 million individual transactions. 

Despite the increase in the number of users, the total value of cryptocurrencies locked in DeFi applications (TVL) has decreased by 7 billion dollars, marking a 4% drop compared to the previous quarter.

DappRadar has warned that the dramatic growth of dUAW may not be sustainable in the long term. Part of the increase has been attributed to the phenomenon of airdrop farming, in which users engage in activities to earn airdrop tokens.

The airdrops of Blast and ZKsync in June have contributed significantly to this peak.

The report emphasizes the need to improve the user experience, to develop solid roadmaps, and to have strong teams to ensure continuous and sustainable growth in the future of Web3.

Pudgy Penguins, in partnership with Unstoppable Domains, has launched the new domain for its NFT crypto community: “.pudgy”. 

The new domain provides exclusive access to web3 messaging, innovative loyalty programs, and the opportunity to contribute directly to the Pudgy Penguins project.

Pudgy Penguins NFT together with Unstoppable Domains launch the new Web3 domain “.pudgy”

Unstoppable Domains announced on X the new partnership with Pudgy Penguins, the famous NFT collection brand. At stake is the launch of the new domain “.pudgy”.

“Join us! We have partnered with @pudgypenguins @LilPudgys the popular Web3 brand, to introduce the first community-focused NFT domain TLD, .PUDGY!”

“.pudgy” is the tenth top-level domain (TLD) and is added to the portfolio of Unstoppable Domains partners. This domain provides exclusive access to web3 messaging, innovative loyalty programs, and the opportunity to contribute directly to the Pudgy Penguins project.

Not only that, at the moment Unstoppable Domains has announced to give away a personalized username for those who access the new domain, in order to show support to the crypto community of the NFT project.

Through the .pudgy domain, users will also be able to send/receive cryptocurrencies, build a website, access your favorite Dapps, and much more. 

Pudgy Penguins NFT and Unstoppable Domains: initiatives related to the launch of the new domain

In honor of the launch of the new domain, Unstoppable Domains has launched several initiatives, such as the .pudgy storytelling campaign.  

Users are invited to share their stories on Twitter (X), Instagram, Facebook or Discord using the hashtag #PudgyUDStories, in order to have the chance to win rare .pudgy domains.

Specifically, every month, for three months, Unstoppable will select the most exciting stories to include in a special series on the official Unstoppable Domains website, to celebrate the diversity and creativity of the Pudgy Penguins community. 

Also in the works is the new Pudgy Ambassador Program, to recruit prominent members of the community to promote and spread the new web3 domains. These ambassadors will share their experiences, create content, and host community events, earning the esteemed Pudgy Ambassador badge to unlock a series of utilities.

In this regard, Sandy Carter, COO and Chief Business Development Officer of Unstoppable Domains, said:

“We are excited to welcome Pudgy Penguins, a true innovator and a strong brand, to the Unstoppable Domains family. This partnership is not just about adding another domain, but embracing a community that embodies the spirit of Web3 and the future of digital identity.”

The renewed collaboration with Walmart

Recently, Pudgy Penguins has also made headlines for the launch of the new Pudgy Toys line, inspired by the NFT collection, which will be distributed by Walmart. 

The well-known chain of supermarkets in the USA, Walmart, has stated that it will distribute a line of plush toys, figurines, and physical collectibles in its 3,100 retail locations.

The new Pudgy Toys are inspired by the NFT collection launched in May 2023 on e-commerce platforms, and have a price ranging from $2.99 to $11.97. 

Walmart has renewed its collaboration with Pudgy Penguins after the success of September 2023, when the Pudgy Toys made their debut in the well-known chain in 2000 retail points.