STEPN GO, the famous app of social-lifestyle, has partnered with Casio for the “VIRTUAL G-SHOCK” project, to launch the new collection of NFT sneakers.

STEPN GO and the launch of the new collection of NFT sneakers through a lottery

STEPN GO e CASIO COMPUTER CO., LTD, have joined forces to launch a new collection of NFT sneakers, as part of the “Virtual G-Shock” project. 

The new collection offers a limited number of 800 NFT Sneakers, available through a lottery, which will be held from August 26 to 29 on the MOOAR marketplace. 

Specifically, the exclusive sneakers in Non-Fungible Token format feature a design inspired by the G-SQUAD sports line of G-SHOCK, suitable for both sports and virtual environments. 

On a technical level, the NFT STEPN GO x G-SHOCK Genesis were created on the Polygon blockchain and have a price of 10,000 (GMT) each. 

As anticipated, the distribution will take place through the lottery. In practice, a random draw will occur every 24 hours during the 4-day sales period, and the winners will receive their NFTs on the MOOAR marketplace. There is a limit to the number of NFTs that each wallet can win.

STEPN GO and the partnership with Casio and the Virtual G-SHOCK project for NFT sneakers

At the moment, this with Casio and the Virtual G-SHOCK project, seems to be among the first partnerships of STEPN GO. This means that the social-lifestyle app is laying the foundations for a mass onboarding of Web3, through innovative social features.

The initiative “VIRTUAL G-SHOCK”, started in September 2023, aims to expand Casio’s user base by introducing unique G-SHOCK experiences in virtual spaces such as NFTs and the Metaverse.

In this regard, Yawn Rong, co-founder of FSL (creator of the STEPN GO app), commented on the collaboration: 

“We are always eager to bring more traditional partnerships and IP into STEPN GO, so that we can expose a wider audience to our Web3 lifestyle application. This collaboration with Casio is crucial for the entire FSL for the grand vision of mass adoption of Web3.”

The Move-to-Earn in the social-lifestyle app

TheSTEPN GO app falls into the “Move-to-Earn” category. This is because users can earn by walking, jogging, and running with digital NFT sneakers.

This app comes after the success of the original version of STEPN and has conquered over 5.6 million registered users, who own over 1 million NFT sneakers. 

Its peculiarities include a key social element, called the “Haus System.” It is a lending system that allows users to share their NFT Sneaker with friends and family who are new to the app.

Sharing the rewards and simplifying the process of understanding cryptocurrencies.

Another unique feature of STEPN GO is also the “Interactive Map”. This allows users to see the avatars of other players and communicate with them, even adding them as friends within the platform.

STEPN GO has started also a collaboration with Adidas to launch the Genesis Sneakers NFT collection. 

STEPN, the app that has revolutionized fitness through the “move-to-earn” model and its NFTs, is about to take a significant step forward in the realm of digital identity with the imminent launch of branded Web3 domains .stepn. 

This strategic move, carried out in collaboration with Unstoppable Domains, aims to simplify cryptocurrency transactions for millions of STEPN users and to provide a unified digital identity for fitness results and Web3 activities.

The collaboration of STEPN NFT with Unstoppable Domains

The announcement of the collaboration between STEPN and Unstoppable Domains was made in Brussels during the event EthCC on July 11, 2024. This partnership is part of a broader initiative aimed at integrating user-owned domains into the traditional Internet infrastructure.

Unstoppable Domains, the largest provider of Web3 domains in the world, and STEPN are ready to submit an application during the next round of ICANN applications in 2026.

The new top-level domain (TLD) .stepn offered by Unstoppable Domains will allow users to easily send and receive STEPN’s native token, GMT, along with all major criptovalute and NFTs, integrating STEPN into Unstoppable’s ecosystem which includes 865 partner applications.

These domains can be used to log in to various blockchains, including Solana and other EVM and non-EVM chains.

STEPN is an application that encourages users to exercise by rewarding them with digital assets. The platform combines elements of fitness tracking, gamification, and blockchain to create a unique ecosystem that promotes a healthy lifestyle.

Through GPS, STEPN tracks users’ movements in real-time and rewards them with GMT and GST, STEPN’s native tokens, for the distance covered and the quality of the Sneaker NFT in their possession.

Since the launch, the STEPN community has covered more than 300 million kilometers, burning 20 billion calories and offsetting 21 million kilograms of carbon along the way. The app continues to grow, with two to three million active users monthly.

A future of opportunities

Recently, STEPN has expanded its reach with the release of STEPN GO, a social-lifestyle app that includes a decentralized marketplace where users can buy and sell items such as Sneaker, Shoe Boxes, and more. 

Available on the Apple App Store and the Google Play Store for Android, STEPN GO features the user-friendly Haus system for easy sharing of Sneaker and an Interactive Map to showcase personalized avatars and outfits, enhancing both social connectivity and user engagement.

The launch of .stepn domains represents an important step towards the mass adoption of Web3 technologies. STEPN users will not only benefit from simpler and more secure crypto transactions, but they will also be able to create unique profiles, earn rewards, and participate in an integrated digital ecosystem. 

The collaboration with Unstoppable Domains strengthens STEPN’s position as a leader in the “move-to-earn” application sector and in the Web3 world, offering its users new opportunities to explore and experience the blockchain in an intuitive and accessible way.

Conclusion

With the introduction of .stepn domains, STEPN and Unstoppable Domains are shaping the future of digital identity and crypto transactions. This initiative not only simplifies access to cryptocurrencies and NFTs, but also promotes a healthy and sustainable lifestyle by connecting the world of fitness with the possibilities offered by blockchain technology. 

While STEPN continues to innovate and expand its ecosystem, users can expect further developments and improvements that will make the “move-to-earn” experience even more rewarding and engaging.

The creators of STEPN have launched a new social-lifestyle app STEPN GO, with which users can earn by walking, jogging, and running with digital NFT sneakers. Along with the new product, the company also introduces the new GO GAME TOKEN (GGT).

STEPN GO: the “Move-To-Earn” with NFT sneakers

FSL, the creators of the famous app STEPN, have launched a new social-lifestyle app in the “Move-to-Earn” category: STEPN GO.

In practice, through STEPN GO, users can earn by walking, jogging, and running with digital sneakers NFT.

Not only that, but today the Whitepaper of the app and the Tokenomics model were released, which introduces a new game token: GO GAME TOKEN (GGT).

Along with gains in GGT, a PvP game function will allow users to earn also in GMT, the token of the FSL ecosystem.

With STEPN GO, the company wants to involve its community more and more in Web3, by incorporating social elements. Among the various ones, there is the “Haus System”, a lending system that allows users to share their NFT Sneaker with friends and family who are new to the app, and to split their earnings.

Alternatively, another feature is the “Interactive Map”, which will allow users to see the avatars of other players and add them as friends within the platform. 

STEPN GO: the app that pays users to move with NFT sneakers

The STEPN GO app arrives after the success of the first original STEPN app, launched in 2021, which has conquered over 5.6 million registered users, who own over 1 million Sneaker NFT.

A tal proposito, Yawn Rong, co-founder di FSL, ha commented:

“La comunità di STEPN ha richiesto funzioni sociali all’interno dell’applicazione fin dai primi giorni di STEPN. Siamo quindi entusiasti di svelare queste nuove funzionalità, che porteranno STEPN GO ad essere adottato a livello mainstream. Oltre al meccanismo Haus e alla mappa interattiva, implementeremo anche elementi PvP all’interno dell’app. La community è al centro di tutto ciò che facciamo in FSL e siamo entusiasti di annunciare oggi questa pietra miliare, che rafforza il nostro impegno a potenziare e coinvolgere i nostri utenti.”

Anche, Jerry Huang, co-founder di FSL, ha aggiunto:

“With STEPN GO, anyone can enroll their friends and family in web3 without having to create a wallet or purchase NFTs. Exercise will be more fun and rewarding. We will combine fitness with many enjoyable experiences, including having customizable avatars with unique outfits!”

The collaboration with Adidas

Il lancio di STEPN GO si aggiunge alle ultime novità del progetto crypto settore gaming di STEPN. 

And in fact, last month, STEPN announced its new one-year collaboration with the famous sportswear brand Adidas, launching together the Genesis Sneakers NFT collection. 

It is about 1000 pezzi in the Non-Fungible Token format, developed on the Solana blockchain. The new collection is sold on the MOOAR marketplace, at the price of 10,000 GMT each. 

In an innovative move that underlines the ever-evolving world of technology, fitness, and digital finance, STEPN, the renowned NFT lifestyle app “move and earn” powered by the Solana blockchain, has introduced its most ambitious airdrop to date.

Against the backdrop of vibrant Sydney, Australia, this initiative promises to distribute to its most avid and loyal user base 100 million FSL points, equivalent to about 30 million dollars. 

This distribution is not only a testament to the explosive growth and innovative spirit of STEPN, but also the precursor to a highly anticipated partnership with a leading global brand in the sports and lifestyle sector.

NFT: The new STEPN airdrop on the Solana blockchain 

The airdrop campaign of STEPN, a meticulously planned event in two phases, started on Wednesday, April 10, 2024.

In the first phase, STEPN badge holders, who have diligently earned FSL points through various achievements within the application, were rewarded for their commitment and loyalty.

The second phase focused on Genesis Sneakers owners, a coveted asset within the STEPN ecosystem, rewarding them based on their loyalty to the platform. 

The highlight of this event not only marks a distribution of prizes, but the amplification of a community united by well-being, technology, and the prospect of earning through movement.

The utility of FSL points goes beyond a simple sign of gratitude; they serve as a gateway to a multitude of experiences and benefits within the STEPN ecosystem. 

From participating in exclusive NFT drops to earning valuable rewards, the versatility of these points, exchangeable 1:1 with the native GMT token of STEPN through the STEPN marketplace, highlights the platform’s commitment to creating a solid user-centric economy.

Shiti Manghani, CEO of STEPN by FSL, shared his enthusiasm for the campaign, emphasizing that it is a gesture of appreciation towards the community that has propelled STEPN to its peak. 

“This air launch is a signal of the exciting journey that awaits us,” Manghani emphasized. “With revolutionary plans in the making, we are about to redefine the landscape of move-and-earn, and our community is at the center of this evolution.”

Strengthening the competitive advantage in Move-and-Earn apps

Participants have until the end of April to claim their prizes, provided they meet certain criteria. 

One fundamental step is the registration of an FSL ID, a digital passport that unlocks a seamless interaction across the FSL ecosystem, which includes the STEPN app, the NFT marketplace MOOAR, and the strategic game Gas Hero.

This initiative is a strategic move by STEPN to strengthen its competitive advantage and revitalize the move-and-earn sector. 

At a time when the cryptocurrency market is entering a new cycle and there is a renewed interest in innovative digital solutions focused on health, STEPN stands out as a pioneering force.

Its ability to create a bridge between the Web2 and Web3 worlds has not only expanded its user base, but has also made it a beacon for how technology can encourage physical activity in a digitally integrated world.

STEPN, since its inception in 2021, has quickly climbed to the top of the move-and-earn sector. With a user base exceeding 5 million, it exemplifies the potential of Web3 applications not only to engage, but also to enrich the lives of its community. 

Final considerations

By asking participants to invest in a virtual NFT Sneaker and commit to physical activities such as walking, jogging, or running, STEPN has created an innovative ecosystem where fitness meets finance, offering tangible rewards for maintaining an active lifestyle.

When STEPN undertakes this ambitious campaign, it is clear that the platform is not limited to distributing points or tokens, but promotes a movement that transcends the conventional boundaries of fitness, gaming, and finance. 

Thanks to its strategic partnerships and innovative approach to user engagement, STEPN is ready to redefine the landscape of move-and-earn platforms, making the experience exciting for both current users and potential new arrivals attracted by the fusion of health, technology, and digital currency.

STEPN’s NFT project announced that it reached an impressive $122.5 million in profits in the second quarter of 2022.

For this reason, the company announced that it will begin a process of buying back and burning 5% of the GMT token, which will last for a couple of weeks so as not to impact the market greatly.

How will STEPN’s funds be spent

With the rest of the profits, STEPN said it will work on improving the platform in terms of security, hiring staff, merchandising for increased brand awareness, and establishing new partnerships and sponsorships.

In terms of security, STEPN’s blog explains that the company is combating the many Distributed Denial of Service (DDoS) attacks.

“We are committed to delivering the best possible service to our users and have been working to amplify the platform’s security and server capacity to prevent future DDoS attacks. With the profits realized during Q2, we will be able to double down in our commitment to this and devote more resources to our efforts”,

the team explained.

Another important step aimed at improving the platform and the entire gaming ecosystem, and on which more funds will be spent, is the identification of cheaters who use bots to simulate movement and thus earn money unfairly.

How does the STEPN app work

STEPN is a Web 3 app that allows those who have NFTs in their collection to earn tokens by walking.

NFTs represent sneakers and according to a process called “move to earn”, people earn GMT by being physically active.

Notably, it is a multi-chain platform that supports both the Binance Smart Chain and Solana’s blockchain.

STEPN had also recently announced a $100,000 per month program to become carbon neutral.

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