On Thursday, 7 July, there will be the drop of Prada’s second NFT Timecapsule Collection, dedicated to the month of July. The physical item chosen is shirt number 31, along with the Non-Fungible Token as a gift. 

Prada and the second launch of the July NFT Timecapsule Collection

Prada is preparing for the second launch of the July NFT Timecapsule Collection, which, as with every launch, will take place on the first Thursday of the month, thus on 7 July 2022. 

Don’t miss the chance to join #PradaCrypted, #Prada’s community server on #Discord.
Follow us and stay tuned for the next #PradaTimeCapsule drop on July 7th.https://t.co/MgQJmKeu6B pic.twitter.com/xKYMt9pnYt

— PRADA (@Prada) June 30, 2022

“Don’t miss the chance to join PradaCrypted, Prada’s community server on Discord. Follow us and stay tuned for the next #PradaTimeCapsule drop on July 7th”.

The drop will allow users, for 24 hours only, to win the exclusive physical item of shirt No. 31 and the associated NFT as a gift. 

Specifically, the No. 31 shirt features black piping combined with Holliday & Brown’s tulip print on a cotton base. It also features a silk brocade and lurex “Jacquard Animalier” fabric and a silk Jacquard Thrush (flower) fabric from an early 20th-century French archive. Final design details include a Deco-inspired “Poplin Loto” printed fabric.

Prada: what are the Timecapsule NFT collections?

Having first launched in its Web3 version last month, the first NFT Timecapsule Collection made in collaboration with artist Cassius Hirst had sold out. 

In essence, the famous fashion brand, Prada, has decided to launch every first Thursday of the month, limited-edition physical and NFT items directly from its Prada Crypted marketplace. 

It is worth mentioning, however, that the Timecapsule Collection has actually existed since December 2019, although the introduction of NFTs only occurred last month. 

By purchasing the Timecapsule NFT, customers will be able to redeem the relevant NFT, which will also be available, in a second phase, to those who purchased the Timecapsule dating back to the first launch in December 2019. 

The Web3 in fashion

The introduction of NFTs in Prada’s collection marks an entry for the fashion brand into the Web3. 

Something that other industry brands are also delving into, each in its own way. Such is the case with Gucci, another Italian fashion brand that recently announced its online Vault Art Space, created in collaboration with SuperRare’s Crypto Art marketplace. 

Drops from the first exhibition “The Next 100 Years of Gucci,” which includes 29 selected artists, will be available until 29 July, with the price set in Ethereum. 

Continuing with the Italian luxury fashion brands that have introduced NFTs as they entered the Web3, we cannot forget to mention Dolce and Gabbana, who with their first collection of 9 NFTs called “Genesis”, had already registered a record in sales, reaching an impressive $5.65 million. 

Prada, with its TimeCapsule collection, plans to launch limited edition physical and NFT items every first Thursday of the month, directly on its Prada Crypted marketplace. 

Prada and the monthly launch of TimeCapsule NFTs on Prada Crypted

The famous fashion brand Prada has an original strategy: it plans to launch monthly NFT and limited edition physical objects from the TimeCapsule collection directly on its Prada Crypted marketplace. 

#PradaTimeCapsule revealed: This limited edition serial-numbered shirt is available for 24 hours starting today (June 2nd). By purchasing it, customers will become owners of a #NFT.
Get one while you can.https://t.co/0ZZMaeKL1B pic.twitter.com/kgxecQyLgT

— PRADA (@Prada) June 2, 2022

“#PradaTimeCapsule revealed: This limited edition serial-numbered shirt is available for 24 hours starting today (June 2nd). By purchasing it, customers will become owners of a #NFT. Get one while you can”.

On the first Thursday of June, Prada released 100 limited edition shirts accompanied by a free NFT for first-time buyers, both available for 24 hours only. 

Soon after, here was the announcement of the sold-out and upcoming July launch in anticipation. 

#PradaTimeCapsule is sold out.
Follow us on #PradaCrypted and stay tuned for the next drop on July 7th.https://t.co/MgQJmKf1W9 pic.twitter.com/cnys7hRv5N

— PRADA (@Prada) June 2, 2022

“#PradaTimeCapsule is sold out. Follow us on #PradaCrypted and stay tuned for the next drop on July 7th. http://discord.gg/prada“.

Prada: the TimeCapsule collection enters its Web3 phase thanks to NFTs

In reality, Prada’s TimeCapsule collection has already been live with this monthly drop approach since 5 December 2019, but it was only on the occasion of this 30th drop that the fashion brand wanted to introduce NFTs, entering the Web3 phase. 

From this moment on, therefore, the TimeCapsule NFT Collection will release a limited edition physical object and an NFT as a gift, presented on the first Thursday of each month, available for 24 hours.

For this 30th drop, Prada has collaborated with artist Cassius Hirst and presented a limited edition of 100 printed shirts and their digital version, each one unique and signed by the serial number of the drop and the numbering of each physical item.

Not only that, Prada also made public its Prada Crypted marketplace, although the collection is also already on OpenSea. 

As already mentioned, the idea of this major luxury fashion house is to create a fantastic marriage between physical and digital, by issuing a free NFT to every customer who buys a garment from the new collection. The NFT is represented by a GIF of the capsule collection and includes a number associated with each physical shirt.