Polygon and Warner Music Group have announced the two projects selected for the Web3 Music Accelerator program: MITH and Muus Collective. 

Polygon and Warner Music: the announcement of the projects of the Web3 Music Accelerator program

Polygon Labs together with Warner Music Group (WMG) have announced the two projects that will be part of their Web3 Music Accelerator program: MITH and Muus Collective.

Last June, the Polygon Labs x @warnermusic Web3 Music Accelerator was announced to support the next generation of web3 developers building music projects and dApps on Polygon protocols.

We’re proud to announce the first two projects the accelerator will support, @OnlywithMITH… pic.twitter.com/LS0GJGLUQ3

— Polygon (Labs) (@0xPolygonLabs) January 25, 2024

“Last June, the Polygon Labs x @warnermusic Web3 Music Accelerator was announced to support the next generation of web3 developers building music projects and dApps on the Polygon protocols. We are proud to announce the first two projects that the accelerator will support, @OnlywithMITH and @muuscollective. In addition to Polygon Labs and WMG, these promising projects will also receive support from a team of collaborators committed to the ecosystem. Here is the cohort of developer support: @4everland_org, @BloctoApp, @CertiK, @CoinflowLabs, @crossmint, @decentxyz, @GetRevelator, @opolis, @privy_io, @tatum_io, @thirdweb, @wonderverse_xyz, @0xZeeve”

Both MITH and Muus Collective will receive support through the acceleration program, including the endorsement of two industry-leading entities that are shaping the future of music and blockchain. 

The selected projects, then, will also be able to benefit from a series of assistance from the best operators in the music industry and blockchain, including mentorship and check-ins, strategic consulting, networking and connections, marketing and promotion.

Finally, the recipients of the accelerator will have access to the Polygon x WMG Developer Support Cohort, a community of blockchain infrastructure developers who collaborate with projects that are building the future of the Web3 music industry. These developers will offer discounts on services/products, vouchers, and premium benefits to the recipients.

Polygon and Warner Music: who are the two Web3 projects MITH and Muus Collective? 

In general, MITH is a fan engagement platform, while Muus Collective is a fashion-themed gaming platform. 

The central feature of the MITH platform is to offer artists the opportunity to unlock insights and analysis, guided by artificial intelligence. This is done using first-party data owned by the artist about their audience, providing a 360° view of each fan.

The company’s proprietary technology stack includes commerce, flows, threads, and rewards and incentives based on membership levels, purchases, POAP, or community engagement.

In this regard, Michelle Sanchez, CEO and co-founder of MITH, said:

“We are deeply gratified by the shared vision with WMG and Polygon on the potential for on-chain fandom transformation. This represents a paradigm shift in how we perceive and cultivate artist-fan relationships. MITH is committed to providing artists with dynamic tools for communities on a unified platform.”

In the case of Muus Collective, the gaming platform brings together communities that share the same love for style and fashion, and presents digital collectible items that reward communities for their engagement. In the board of directors of Muus Collective, there is also the famous model and singer Paris Hilton, also known as a Web3 entrepreneur. 

Amber Bezahler, Co-CEO and Co-Founder of Muus Collective, said:

“We are honored to have been selected as part of the inaugural class of this acceleration program. Music and fashion have long been inseparably linked, and we see a great opportunity to explore this relationship in a gamified virtual environment where players interact and express themselves with both music and fashion.”

The program of Web3 music

It was June 2023, when Polygon Labs and Warner Music Group launched the new Music and Web3 program.

The idea of the program is to promote a new generation of innovation and support developers in creating music-related dApps. 

The new music-related dApps will be launched directly on the Polygon network, combining everything with any other technologies. 

The current selection of the two chosen projects comes after receiving over 120 applications from companies and entrepreneurs operating at the intersection of music, technology, and Web3.

Regarding the two selected projects, Brian Trunzo, Business Development Manager for North America at Polygon Labs, said:

“We are excited to see how quickly decentralized innovation is moving towards becoming fully mainstream, with forward-thinking projects that bring together artists and creators with their numerous fans in ways never seen before. Both MITH and Muus Collective are top-notch platforms that are redefining the possibilities of fan community engagement, and we are thrilled to welcome them to the Web3 Music Accelerator program.”

Affyn has unveiled the trailer for the Web3 game “Buddy Arena,” involving Warner Music Singapore artist J.M3, both with her song “Pick ‘Em Up” and her presence as an avatar. 

Gaming Web3: Affyn unveils trailer with musical background by Warner Music Singapore’s J.M3 

Affyn’s Play-to-Earn has unveiled the trailer for the upcoming game Web3: Buddy Arena. The theme song involves Warner Music Singapore singer J.M3 with her song “Pick ‘Em Up,” and also features her as an avatar. 

“Closed Alpha allowed us to get amazing information from our community. We successfully launched Buddy Arena in the Philippines. The official Buddy Arena website is now online and running. Our partnership with @warnermusicsg has produced a new theme song and trailer. We are the only Web3 event sponsored by STB during the F1 weekend. We are well on our way to greatness. See you at the next milestone!”

Basically, Warner Music Singapore’s J.M3, pronounced as Jamie, is an up-and-coming artist who wrote and co-produced the background song for Buddy Arena’s Web3 game trailer and theme song. Not only that, the song “Pick ‘Em Up” will be launched worldwide on all digital streaming platforms starting today. 

In addition to the song, the trailer also features J.M3’s avatar as the protagonist as he fights together with Purffyn in the arena brawler game set in NEXUS World. 

Not only that, J.M3 will participate in Affyn’s event at the Grand Prix Season Singapore during the F1 weekend on September 16. 

Gaming Web3: Affyn and Warner Music Singapore’s strategic partnership with J.M3

Actually, the partnership between Affyn and J.M3 of Warner Music Singapore, was first announced last May 2023. 

In this regard, Affyn CEO Lucaz said the following:

“At Affyn, we believe in breaking new ground through strategic collaborations. Our dedication to innovation propels us to explore novel ways to enhance the gaming landscape, and our alliance with Warner Music Singapore exemplifies this pursuit.”

In practice, Affyn’s blockchain-powered multiverse of interoperable games and metaverses is continuously seeking potential strategic partners from both the Web2 and Web3 sectors. 

In any case, Buddy Arena is currently available on iOS and Android platforms in the Philippines and will be launched in Singapore and other selected regions, with a global launch scheduled for early 2024.

Eyeball Games’ 8 Ball Pool on Immutable zkEVM

Remaining in the Web3 gaming sector, it was also announced in early July that the celebrated billiards game, 8 Ball Pool by Eyeball Games has decided to board Immutable zkEVM technology. 

The traditional game’s 10 years of experience together with the dedicated Web3 game development platform will launch by early 2024 the new, more modern Web 3 game, “Eyeball Pool.” 

Basically, Eyeball Pool is designed from the ground up with its own physics engine and stunning graphics, and will feature a player versus player mode and a series of tournament modes. Artificial Intelligence was also involved to create the skill matching engine. 

Not only that, Eyeball Pool has reportedly already launched as many as 4,001 NFT genesis of the Balldroids Gen 0 collection, completing a sell-out in just 30 minutes. 

The upcoming Balldroid Gen 1 NFT collection, on the other hand, will be launched on ImmutableX and serve as an early access pass for special rewards and prizes. 

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Warner Music Group has partnered with OpenSea, the popular NFT marketplace, which will offer a new platform to selected Web3 artists to build a new fan community. 

Warner Music Group and OpenSea and the new platform for Web3 artists and fans.

Global music and entertainment company Warner Music Group (or WMG) has announced a new partnership with OpenSea, NFT’s celebrated marketplace, to offer a new platform for Web3 artists and fans. 

Warner Music Group and OpenSea Join Forces to Expand Web3 Opportunities for Artists

— Blockworks (@Blockworks_) September 29, 2022

Basically, OpenSea’s new product drops for WMG will provide special access for its artists on a platform that will feature dedicated pages with custom storytelling on personalized landing pages and other features. 

In this way, OpenSea will help WMG artists build new Web3 communities and introduce existing fan communities to new forms of connection and creativity powered by NFTs.

In this regard, Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG said:

“Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”

Warner Music Group and OpenSea rely on Web3 with NFTs

The new collaboration between Warner Music Group and OpenSea focuses on using NFTs in the art and music world. 

Shiva Rajaraman, vice president of products at OpenSea, also commented: 

“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”

Currently, the first collection is in development and involves Warner Records UK in partnership with Web3 company, Probably Nothing. 

Metaverse of The Sandbox and play-to-earn (P2E) gaming. 

At the beginning of 2022, Warner Music Group had already entered various Blockchain-based industries, although not yet NFT.

In fact, last January, WMG signed a partnership with The Sandbox to create a music-themed virtual world so that music could also be part of the Metaverse. 

Specifically, Warner Music Group would purchase an Estate on The Sandbox to be a hybrid of a music theme park and concert venue. 

Then, the following month, WMG would also begin its collaboration with Splinterlands, the developer of games on Blockchain, so that its artists also have the opportunity to create unique games that integrate play-to-earn (P2E). 

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Warner Records and Bose collaborate in the Web3 space to create Stickmen Toys, an NFT collection. 

Warner Records and Bose together to enter the world of Web 3.0 and NFTs

Warner Records, the famous California record label, will be the first major to create an NFT collection, thus beginning its venture into the Web3 space together with Bose.

With a message via Twitter, the company has, in fact, announced a new partnership with Bose, the well-known sound equipment manufacturer, to enter the Web 3.0 world. The partnership aims to create Stickmen Toys, a collection of 5,000 unique audiovisual NFTs.

We’ve partnered with Bose to transform our collection

Collectors fortunate enough to mint a rare Bose character will be able to claim free, 1 of 1, limited edition, Bose x Stickmen Toys hardware

On top of that, all collectors will be able to access exclusive Bose merch. pic.twitter.com/fWweLCunar

— Stickmen Toys (@StickmenToys) July 8, 2022

The collection will include rare Bose-themed NFTs, redeemable for free, exclusive, and limited-edition Stickmen Toys headphones for new Bose QuietComfort 45 or SoundLink Flex Bluetooth speakers. 

Owners of these NFTs will also get access to “The Playground,” a community with some perks for music fans such as live events, Stickmen Toys streetwear, physical collectibles, and future NFT projects from Warner Records.

Seb Simone, Vice President, Audience & Strategy at Warner Records, said:

“NFTs present a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way. We’re proud to be the first major label providing collectors with authentic and meaningful ownership of the underlying audiovisual copyright, free to collectors. We’re even more thrilled to be collaborating with Bose on adding further value to the project.”

For the American acoustic equipment company, however, Jim Mollica, chief marketing officer of Bose, spoke:

“We’re delighted to bring one-of-a-kind Bose-themed NFTs to this unique collection with Warner Records and Stickmen Toys. Bose believes in exploring new and innovative ways to bring the power of sound to music-loving communities that share our passion. Participating in the emerging Web3 music space creates a great opportunity to do just that.”

How the collection will be composed

The project involves a specialized technology partner Kapsule, which will be responsible for designing and mapping the collections. 

Each of these avatars, which will be part of the unique collection, is a mix of music and trend, Kapsule sources report.

Each character features personalized and hand-painted features. According to the specially created website, this audiovisual collection is exclusively dedicated to Warner Records users.

Combining music and fashion, each character will come with its own 30-second audio track, as well as customized and hand-painted features unique from NFT’s main collection, which will certainly become very appealing to fans of Warner and Bose acoustic products.

The minting date has yet to be announced.

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Warner Bros. Consumer Products and Cartamundi have announced the launch of hybrid DC NFT trading cards, combining the physical and digital worlds.

Among the first available cards of DC superheroes and supervillains are characters from “The Batman,” whose film debuted earlier this month. 

Warner Bros and Cartamundi release hybrid NFT cards of DC characters 

Yesterday, Cartamundi shared the announcement of the launch of the new hybrid NFT trading cards to its followers:

Today, together with @warnerbros, we are launching DC Hybrid Trading Cards by @hro. Read more in our release: https://t.co/yehs94l1to pic.twitter.com/jMT00URezF

— Cartamundi (@CartamundiCards) March 10, 2022

“Today, together with @warnerbros, we are launching DC Hybrid Trading Cards by @hro. Read more in our release”.

Basically, using the Hro app, a new platform that combines the physical and digital worlds, fans will be able to unlock the DC multiverse and collect, trade and purchase the first DC-based NFT hybrid trading cards featuring their favourite DC superheroes and supervillains, including DC characters from the new action movie “The Batman”. 

There will be a unique QR code on each DC Hybrid Trading Card from Hro that links the physical card to its digital “twin” on the Hro app. Once connected, the Hro app gives buyers access to a 24/7 global marketplace to buy, sell and trade their way to a complete collection.

Speaking about this, Stefaan Merckx, CEO of Cartamundi, said:

“Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new breakthrough hybrid physical and digital fan engagement platform and solution, Hro, to market. As a company, we’re committed to bringing our partners and fans global unprecedented experiences and innovative solutions.”

Warner Bros. and Cartamundi: blockchain for card collection 

Using NFTs minted on Immutable X, a carbon-neutral Layer 2 blockchain based on Ethereum, Hro’s DC Hybrid Trading Cards will hit shelves and digital wallets in March 2022, with additional and limited edition content coming later in the year.

Under this formula, fans will be able to own a physical trading card with an NFT component, bringing the blockchain along with the physical in-store presence. 

Pam Lifford, President, WarnerMedia Global Brands and Experiences, had the following to say on the matter:

“Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before. This platform will provide fans a whole new way to engage with their favorite characters from across the DC Multiverse and even expand their ability to interact with other collectors”.

Hro’s physical DC Hybrid Trading Cards will go on sale at Walmart online shops, Amazon (US and UK) and at shop.hro.gg. Physical trading cards will start at $4.99. 

Available in 7-card packs to 168-card packs, Hro’s DC Hybrid Trading Cards will then be sold in different types such as 7-card Flowpack, 2-pack, 2-pack Premium, 4-pack Premium, 8-pack Starter and 24-pack Cards Display Unit (CDU). 

Immutable is now worth $2.5 billion. Warner Bros. and its history with NFTs

Immutable’s platform, on which Hro’s new DC Hybrid Trading Cards are also minted, recently announced that it had closed a $200 million Series C round of financing, which has resulted in the NFT startup being worth an impressive $2.5 billion today. 

While Warner Bros, America’s multinational media and entertainment company, is not the first time it has dived into the NFT world. Last November 2021, Warner Bros launched its first 100,000 Matrix NFT avatars, inspired by the film “The Matrix: Resurrections”.

Purchasers of the avatars could transform them by taking a ‘red pill’ or a ‘blue pill’. 

The Matrix NFT project followed another limited-edition NFT collection launched by Warner Bros. together with Nifty’s featuring characters from the “Space Jam: A New Legacy” film. 

 

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The Sandbox has announced its new partnership with Warner Music Group to create a music-themed virtual world, thus music enters the metaverse in full effect. 

The Sandbox and the partnership with Warner Music Group

According to reports, The Sandbox, one of the most popular metaverse projects on blockchain, has partnered with Warner Music Group (WMG), one of the largest music companies in the world. 

Join us in welcoming none other than… @warnermusic to The Sandbox!

Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent!

Full details https://t.co/v1GfOWWjWz pic.twitter.com/JfzWePXrix

— The Sandbox (@TheSandboxGame) January 27, 2022

“Join us in welcoming none other than… @warnermusic to The Sandbox! Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent! Full details”.

The goal is to bring music into the metaverse, creating the first and newest corner in The Sandbox representing the music-themed virtual world. 

Basically, Warner Music Group has purchased an ESTATE on The Sandbox that will function as a hybrid of music-themed park and concert venue. On that note, here’s how Oana Ruxandra, Chief Digital Officer at Warner Music Group describes it:

“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before”.

The Sandbox and LAND’s sale in the music metaverse

To mark the occasion, The Sandbox also announced that at a later date they will be offering LANDs for sale adjacent to Warner Music Group’s property so that music fans will have the opportunity to purchase their own LAND “in the zone.”

Sébastien Borget, COO and co-founder of The Sandbox commented:

“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives — the possibilities are very exciting”.

Warner Music Group joins The Sandbox’s more than 200 existing partnerships, including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties

The price of the SAND token 

The Sandbox (SAND) ranks second in market capitalization in the metaverse crypto category, right behind Decentraland (MANA). In the overall rankings, SAND still remains among the top 40 cryptocurrencies with over $3 billion in market cap.

SAND recorded its ATH – All Time High on November 25, 2021, touching $8.40 whereas at the time of writing, its price is hovering around $3.40. 

A 2.5% price increase in the last 24 hours, perhaps due precisely to the news of the partnership with WMG appreciated by crypto users. 

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